Omphemetse Petlele

Manager, Social Media Strategist, Business & Commercial Clients Standard Bank Group

Skills: Media Planning · Business-to-Business (B2B) · Facebook Marketing · Social Media Optimization (SMO) · Google Analytics

Identifying the elements of a social media audit and competitor analysis Articulating and aligning social media goals with broader marketing objectives Distinguishing content pillars that will guide the social marketing strategy Determining which social media platforms will be optimal to specific strategies Work closely with digital agency to drive traffic and acquisition on website with paid campaign in channels including SEM, Social media (Instagram, Facebook and Twitter) Working with the creative marketing team lead and the strategy marketing team, build out digital marketing support for business initiatives. Manage the building of digital programs, ensuring seamless execution and maximum impact. Measure and report performance, gain insights and assess against total media goals. Provide analytics for web(rexall.ca), social & email, in addition to campaign programs. Continually assess campaign spend and effectiveness and redeploy to maximise effectiveness. Develop and maintain relationships with relevant internal and external partners. In partnership with Strategy and Creative teams, produce valuable and engaging content for website to drive visits and ensure best in class customer experience. Work with media agency to ensure effective media support of programs and campaigns. Continuously review and update all digital marketing elements to ensure relevancy in the market. Manages and develops the Specialist & Coordinator roles, that report into the Marketing Manager - Digital and Media, supporting growth and succession planning. Manages and is responsible for the Digital Marketing Budget and the media buying budget. Suggest and execute optimisations on the performance of SEM/SEO Create seasonal plans to support new collections, product marketing campaigns, and special initiatives Use knowledge of web analytics tools (Google Analytic etc.) to identify opportunities to exploit market dynamics. Report e-marketing KPIs and track trends

Social media strategy Create the social media strategy Create budgets for social media activities Plan social media campaigns Work with internal stakeholders Work with other marketing branches to integrate different activities Social media implementation Manage social media campaigns and day to day activities Manage presence in social networking sites Brand advocacy Community outreach Manage a blogger outreach program Build a brand ambassador network Post and comment on relevant blogs Seed content into social networks Write editorial content Create and upload videos Engage in conversations and answer questions Create and maintain a social media editorial calendar and posting schedule Social media monitoring Develop benchmark metrics to measure the results of social media programs Analyze and evaluate social media campaigns and strategies Report on effectiveness of campaigns Monitor trends in social media Monitor the activities of main competitors in social media Monitor social space for brand and related topics and conversations Understand how the social media impacts search traffic

Creative • Check brand synergy and the implementation of brand strategy in all social media platforms and project executions. • Formulate creative briefs (client-facing). • Collaborate with leading South African creatives to deliver beautiful platforms with amazing content. • Join a team of dynamic, energetic and crazy social media mavens who are passionate about their brands and what they offer to them. Operational • Develop and maintain strict guidelines and standards in social media processes, disciplines and documentation • Identify and advance the skill set of your team • Educate clients on the ins and outs of social media and all of its constant changes • Deliver amazing work, in time for your deadline and a quick coffee break • Assume a mentorship role to grow junior team members • Manage a variety of projects simultaneously - multitasking FTW! • Ensure communication between various departments in the agency • Work with account managers to identify opportunities and sell ideas within accounts • Initiate brainstorming sessions and other planning activities • Scope new projects (cost and timing) and shape creative and production briefs • Liaise with technical managers and other teams

Manage social media sites and finding new and exciting ways of building the brand online Implements a social media strategy Manages social media sites Monitors trends and encourages adoption of social media tools Implements social media campaigns Uses social networking analysis tools

 Drawing up of quotations, receipt of payments and invoicing  Conduct a needs analysis with prospective clients  Addressing and resolving clients queries an complaints effectively and consulting management if necessary  Meeting Set targets and quotas  Attend to customers technical and billing quires