ophélie apete

- Development and execution of editorial and digital marketing strategies - Creation and presentation of audience reports to support strategic decision-making - Development and implementation of digital marketing campaigns to promote content and expand subscriber base - Design and scheduling of targeted email campaigns to engage audiences and drive conversions - Organization of digital contests and interactive initiatives aimed at enhancing audience engagement and performance - Data analysis to produce actionable insights and recommendations, communicated effectively to stakeholders - Optimization of marketing channels and support in the promotion of thematic content verticals

- Keyword research conducted using SEMrush to optimize search engine rankings and increase organic traffic - SEO-optimized blog articles written and published on WordPress to improve content visibility and engagement - Landing pages created and optimized on WordPress to enhance conversion rates and user experience - SEO strategies aligned with overall digital marketing campaigns through collaboration with the marketing team - Website performance monitored using analytics tools to identify areas for SEO enhancement

- Implementation of digital communication strategy and community management - Execution of paid media campaigns - Development of print and digital communication materials - Management and monitoring of social media channels - Performance tracking through reporting and campaign analysis - Website maintenance and updates

- Involvement in the development of promotional marketing campaigns - Creation of promotional email and SMS communications - Data analysis to assess and optimize campaign performance