Ophelie Burgstahler

– Clients: Le Bon Coin, Chanel, MAIF, Printemps, Enedis, L'Oréal, Sodexo, Caisse d'Epargne, Airbus, AXA, BNP Paribas, PrestaShop, SNCF, Enki Leroy Merlin, Pierre Fabre, Webedia, SpecialChem, Vanksen, Testapic... – Intervened in various organizations and schools [INSEEC group, IUT Bordeaux Montaigne, SupDeWeb, CNAM,...]: – Taught UX methodologies – Organized sprint design

– Clients: Saint-Maclou, Quick, Total, NOBC...

– Exploration & research on the user: analyzed customer issues and needs, conducted user interviews – Analysis & understanding: audited existing sites, studied user behavior, identified needs, proposed solutions & means, defined personas, experience maps, user journey – Ideation, workshops: brainstorming, co-creation – Functional design of the service: site map, user interface dramatization, user journeys & scenarios – Prototyping: interaction design, zoning, wireframe, interactive prototype – Hypothesis testing on prototypes and adjustments – Monitoring & support for graphic design and production quality – Continuous monitoring of digital innovations & practices

– Wrote and developed necessary elements for web project implementation, expressed needs [post-purchase scope: customer relationship, order tracking, automatic e-mailings] – Defined customer journeys – Created wireframes and prototypes, dramatized interfaces – Briefed webdesign and integration teams – Monitored the launch of web projects: collected information, tested, coordinated across different devices and stores, creative proposals, production monitoring – Optimized customer experience & journeys across all devices and brand sites – Monitored and reported on all projects, analyzed traffic – Monitored & tracked web innovations – Mission social media (6 months): developed brand presence on social networks / monitoring / e-reputation