Ophélie Harnichard

– Google Ads campaign management and SEO optimization for e-commerce and SaaS SMEs (B2B/B2C). – Paid and organic acquisition management, including performance tracking, monthly optimization, and reporting. – Performance marketing Paid Search E-commerce mostly. – Campaign creation/optimization (Search, Display, Performance Max, Shopping). – Merchant Center & product feed management. – Audits. – Landing page optimization to help Conversion Rate and Quality Score. – B2B IT sector E-commerce, high-end products > goal Max. conversion target ROAS. Budget 5K monthly. – Avge ROAS over 12 months: 4.69. – Revenue +40% over 6 months after campaign restructuration. – CTR from 2.6% to 4.28% over 6 months after ad copies & keywords testing. – B2B Manufacturing sector, French market, goal Leads. Budget 6K monthly. – CTR and Clicks +55% over 3 months. – Conversions +9 leads over the first month of optimising. – SEO specialist. – Audits, roadmaps, performance tracking. – On-page optimization & content creation (EN, FR, DE). – Technical SEO, International SEO. – WordPress & Shopify maintenance. – Landing pages creation and CRO layout optimisation. – B2B IT EU, On-page and technical SEO consulting: +20% organic traffic over 6 months, approx. +25% top 10 Keywords over 3 months. – SEO optimization for a German B2B manufacturer entering the French market: Keyword Rankings: +61 positions in 3 months, Top 10 Keywords: +70% growth, Key URLs: Page 3 → Page 1 in 3 months, Organic Conversions, from ground 0: +130% (including leads), Sustained Impact: +9% visibility, +23 positions, 2nd in competitors' keyword share (2 months post-project).

– Online marketing manager to enter into the French market and develop the brand's visibility and the company's revenues for the French e-commerce shop. – Built from scratch the brand's credibility and authority, towards search engines and users on the French e-commerce market. – Missions as a SEO expert: SEO strategy, implementation and monitoring, SEO audits, E-commerce reporting (dashboards), Google Ads campaigns: content creation and performance monitoring, Email marketing: support to text creation, Project management, Product catalog maintenance on Shopify. – International SEO with Belgium shop launched on Shopify. – Accomplished results in SEO optimisation: SEO visibility went from almost zero to overcome high authority portals in the French health sector, Organic trafic from 500 visitors to 27K monthly over a year, Backlinks: +50% over a year, SEO revenues from 500 to +5K monthly. – SEA campaigns management: SEA campaigns and revenue from 0 to +6K monthly. ROAS positive and over target. Increased quality score. New processes in performance tracking through my own SEO and SEA dashboards.

– Responsible for SEO optimisation and CMS maintenance / E-commerce optimization on French online shop. – CMS maintenance. – SEO project management. – Content implementation within CMS. – Content creation, SEO oriented. – E-commerce Campaigns management.

– Blogger for my own travel and photo blog, with a small online shop on Woo Commerce. – SEO and social media. – Web design. – Woo Commerce. – Content creation. – WordPress optimization. – Google Merchant center.

– Commercial product translations through SDL trados. – Search engine optimization for Amazon marketplace German to French. – SEO audits. – SEO optimizations and copywriting EN, DE, FR. – Own blog in English unepoudredescampette.fr.

– Performed SEO and design audits for clients' websites to assess marketing potential and propose best solutions to improve content and performance for each project. – Created marketing content on WordPress in German for the agency's blog to grow their e-reputation and gain qualified leads. – Developed and updated the agency's website through WordPress at technical level. – Created and optimized SEA campaigns on Google Ads bot for clients' and the agency's websites to boost traffic and grow online sales.

– Teaching business French for adults. – Communication.

– Created and optimized SEA campaigns on Google Ads for the French version of the German e-shop to enter the French market. – Managed the social media campaigns and content creation for the French market to gain new followers and potential customers on Facebook. – Translated legal and marketing content to grow the French website's version.