ophelie harnichard

Digital marketing Optimization - projects for small to medium businesses. Freelancing projects: DC Mind, Muenchen - SEM optimization, E-commerce The Barn Coffee Shop, Berlin - SEO audits & optimization, E-commerce - SEM marketing: I aim to build and develop your Google Ads account to adapt it at your business and visitors' needs. Through audits and on-going testing and optimization phases, I work towards achieving better ROAS and / or higher revenue, based on the campaigns' goals. I pay attention to small details to increase the quality score of the account. What I do in Google Ads accounts: - Audits - Merchant center and product feed management for Shopping campaigns (Performance Max) - Google Ads campaign creation and on-going optimization (Display, Performance Max, Search): keywords, ad copies, extensions, audiences management - SEO marketing: Organic optimization is the best leverage to gain traffic and authority on Google search results. It has been my main focus as a full-time employee and my objective is to develop data-driven SEO campaigns, in order to optimize first for your visitors' interests. My technical and on-page optimizations are white hat techniques and take both into account search engines and users' needs. What I do in SEO: - SEO audits - SEO performance tracking - On page and content optimization - Technical SEO optimization - Content creation (English, French, German) - Past and current freelance SEO projects: Migration and content creation for my own website Maintenance and technical optimization for an international Coworking WordPress website - Websites creation and maintenance (WordPress, Shopify, own CMS): I aim to create customized websites, based on your brand's personnality. Important to me is to deliver a website simple to maintain for you What I do when I create or optimize websites: - Graphic chart and design proposition - Customized templates on WordPress - CMS Installation and choice of host - WordPress tutos

Online marketing manager to enter into the French market and develop the brand's visibility and the company's revenus for the French e-commerce shop. I aimed to build from scratch the brand's credibility and authority, towards search engines and users on the French e-commerce market. The products were not known in France, and thus it was a niche market with a few competitors. The challenge was to make people aware of the products benefits, to be able to build online visibility and sell the items online. What I did to achieve my goals: - SEO strategy, implementation and monitoring - SEO audits - E-commerce reporting (dashboards) - SEM campaigns: content creation and performance monitoring - Email marketing: support to text creation - Project management - Product catalog maintenance on Shopify - International SEO with Belgium shop launched on Shopify What results I accomplished: - SEO visibility went from almost zero to overcome high authority portals in the French health sector - SEO revenues from 500 to +5K monthly - SEA campaigns and revenue from 0 to +6K monthly. ROAS positive and over target. Increased quality score. - New processes in performance tracking through my own SEO and SEA dashboards

Blogger for my own travel and photo blog, with a small online shop on Woo Commerce SEO and social media Web design Woo Commerce Content creation WordPress optimization Google Merchant center

Responsible for SEO and content maintenance / optimization on French online shop - CMS maintenance - SEO project management - Content implementation - Content creation, SEO oriented - Campaigns management

- Commercial product translations through SDL trados - Search egnine optimization for Amazon marketplace - From German to French

- Performed SEO and design audits for clients’ websites to assess marketing potential and propose best solutions to improve content and performance for each project - Created marketing content on WordPress in German for the agency’s blog to grow their e-reputation and gain qualified leads - Developed and updated the agency’s website through WordPress at technical level - Created and optimized SEA campaigns on Google Ads bot for clients’ and the agency’s websites to boost traffic and grow online sales

Created and optimized SEA campaigns on Google Ads for the French version of the German e-shop to enter the French market Managed the social media campaigns and content creation for the French market to gain new followers and potential customers on Facebook Translated legal and marketing content to grow the French website’s version