Ophélie Marten-Jeanroy

J'aide les entreprises à attirer jusqu'à 10x plus de trafic qualifié sur leur blog grâce à une stratégie de contenu SEO sur-mesure. 🚀 Découvrez les 3 formules de mon offre juste ici : https://www.wonder-seo.com/generez-du-trafic-qualifie-sur-votre-blog ☎️ Réservez 30mns dans mon agenda pour discuter de la stratégie de contenu SEO que vous souhaitez mettre en place et définir comment nous pouvons travailler ensemble : https://calendly.com/ophelie-wonder-seo/strategie-de-contenu-seo 🔍 Quelques uns des clients avec lesquels j'ai travaillé : -Busuu -GetYourGuide -Baghera -add-victor -Groupe Porte Dauphine

Responsible for shaping and driving SEO strategy by working with multiple teams to develop features and pages to grow traffic to 23 domains. Analysis of SEO traffic, rankings and results to identify successes and failures. Advise the engineering team about technical SEO improvements, and make recommendations to product and design teams to optimise existing content and uncover new opportunities. • Conducted SEO audits revealing insights into opportunities and presented to senior management and product teams, resulting in prioritisation of SEO improvements into other teams' roadmaps. • Regularly delivered training sessions to inform internal stakeholders on SEO best practice and performance. Succeeded in making SEO a top priority across the product organisation: SEO requirements included in all project briefs, and SEO team consulted for all changes to the site. • Initiated in-depth SEO training for the International Product Analysts, to enable them to optimise their domains. Long-term efforts resulted in growing the international audience from 1/2 to 2/3 of the total audience. • Drove the entire SEO strategy of Glassdoor’s Salary product, and initiated the launch of many improvements such as FAQ schema markup resulting in +25% CTR in one month, positioning the Salary product as one of the top performing verticals. • Had significant traffic growth from a variety of SEO A/B tests, resulting in ~4 millions estimated additional yearly organic visits to Glassdoor in FY23 from launching the successful tests. • Guided and oversaw the creation and implementation of a range of programmatic and editorial rich text initiatives to thousands of product pages, with an immediate positive impact on traffic. • Led efforts to produce SEO-friendly content for the French blog, including developing the content strategy and managing writers. Resulted in the most impressive growth among all blogs, with Yo2Y exceeding +1000% increase.

Responsible for generating and executing ideas for increasing the SEO presence in French markets of Europe’s leading independent train and coach platform. Conducted thorough keyword research and used to create SEO-optimised editorial-style content and landing page copy across various sections of the website. Monitored competitor performance, conducted macro trend analysis to find new content gaps to aid the SEO team and other business decisions. Achievements included: • Overtook the SEO visibility of a major French competitor in less than a year. • Brought a few pages to the first position on branded keywords of France's national state-owned railway company, when it was deemed impossible. • Massively grew sessions and revenue by developing new strategies, positioning product pages in the top 3 results on highly competitive keywords or as rich snippets. A major example of that being a +392% increase in turnover in 1 month on pages dedicated to train tickets. • Supported the launch of Trainline’s blog, and managed work with freelancers and agencies, from briefing to proofreading and publication of articles. • Initiated a link-building project with travel influencers, resulting in valuable backlinks from authoritative blogs.

• Social media analytics using social listening tools, writing web and editorial content, SEO copywriting, social media strategies. • Run one-to-one digital coaching sessions with business owners, companies and aspiring influencers (train them in social media, SEO and blogging). • Gave a talk with a great impact: 'Build a Successful Blog'

Children books: "Tita et les esprits de la forêt" (05/15) and "Tita et le voleur de couleurs" (11/17) • Successfully published two books as writer and author hugely popular Tita, a fearless little girl who lives fantastic adventures on the island of Tahiti. • Devised, developed and created unique story from conception; involving ideation creation, concept development, historical research, directed on illustration style and visuals to bring to life the books of Tita. • Successfully negotiated contracts with publisher who asked for a second volume after seeing the very positive results of the first one (all the books from the first print were sold). • Created a unique social media campaign to engage with readers on their travels by the use of the hashtag #TitaEnVoyage. • Books in distribution in France and French Polynesia, in stores and online (Amazon, Fnac…).

-Blogueuse lifestyle : 10k VU mensuel (dont 90% provient du SEO) -Instagram : 10k followers avec un taux d’engagement de 12% -Collaborations avec de nombreux acteurs du tourisme, hôtels et restaurants (Voyages-sncf, VisitScotland, Stoke Park Luxury Hotel, Aqua Shard…), marques de mode, cosmétiques et alimentaires (agnès b., Nuxe, bareMinerals, Yogi Tea…), -Analyse des performances -Création d'un vaste carnet d'adresses composé d'influenceurs, de marques, d'agences RP et de communication -Gestion de relations avec des réseaux d'affiliation (Awin, Webgains, CJ Affiliate).

• Developed action plans to grow readers on the blog and followers on the social media pages. • Managed and created content for social media, blog and ecommerce website. • Created marketing campaigns (emails, push notifications, banners ads). • Developed Brand Influencer Marketing strategy. • Managed the brand content calendar. • Assisted the creative team at photo shoots. • Fed the teams with digital trends

• Built digital and social media strategies for brands. • Generated ideas for the creative proposition. • Provided the creative team with a clearly defined brief. • Fed the teams with sectorial analysis and market intelligence.

• Oversaw all creative, financial and administrative aspects of video production, including screenwriting, storyboarding, casting, shooting and post production (clients such as Lancôme Google, Armani, Criteo, Mode Media, and more). • Assisted with general office management.

• Writing of radios chroniques on hot topics • News reading