Orphée Sane - Artkofa CEO

J’assure le déploiement des meilleures pratiques SEO sur plus de 15 sites pays, en accompagnant les responsables locaux afin de maintenir des standards élevés en matière de contenu et de technique pour garantir la crawlabilité, l’indexabilité, le ranking et la visibilité globale de la marque. Mon rôle consiste également à affiner le RACI SEO, la gouvernance et les processus de gestion de projet, tout en pilotant les initiatives SEO tant techniques que liées au contenu. Cela inclut la définition de stratégies adaptées à chaque marché, le développement d’outils pour faciliter les opérations SEO, ainsi que la création de guidelines, d’ateliers et de formations visant à réduire les erreurs, améliorer l’exécution et générer des économies d’échelle. J’accompagne par ailleurs l’entreprise dans des projets innovants qui associent IA et SEO, contribuant ainsi à façonner l’avenir de notre paysage marketing.

ARTKOFA is a new initiative dedicated to contemporary African art. Our mission is to make art accessible, promote Afro-descendant artists and demystify the art-buying experience for the younger generation of collectors, using the advantages of digital technology. We have three fundamental pillars: 1. **Marketplace**: Our platform enables emerging and nationally recognized artists to reach an international collecting audience. For the launch, our catalog includes 30 artists and around 300 works, with an ongoing and diverse selection of new talent from around the world (from London to Rio de Janeiro to Accra). 2. **Cultural Magazine**: We have a cultural magazine dedicated to promoting contemporary African art, covering its history, market trends and lifestyle tips. 3. **Ephemeral Exhibitions**: We organize ephemeral exhibitions four to five times a year in France and other countries. Here's the link to our online gallery https://artkofa.art Our aim is to diversify the market for contemporary African art, highlighting a wide range of emerging artists and making art more accessible than ever. Join us in this exciting artistic adventure!

Help students identify key steps to make a site revamp a succes from an SEO perspective : Basic knowledge, Tools and a roadmap. I teach 2 groups during 2 days.

Identification of clients SEO needs and priorisation of recommendations according to expected results. Collaboration with webmarketing, webmaster and translations teams. • Website audits : architecture, internal an external linking, performance and semantic. • Pre sale offers for potential clients (mini-audit and sales quotes). • In-depth SEO articles. • Suggestion of new tools and new offers for current clients. • Internal trainings References : YSL, Shiseido (FR, EMEA), Le Royal Monceau, Matrix...

Stage puis alternance en dernière année de master. Missions : • Réalisation d’analyses et de recommandations pour les clients de l'agence. • Analyse de crawl, logs, recommandation techniques on page, netlinking et rédaction stratégique de contenu. • Participation à des projet de migration. • Benchmark et analyse de la concurrence. • Définition des KPIs, reporting et suivis de trafic & positionnement. • Veille régulière et élaboration de billets pour le blog. Maitrise d'outil SEO : Searchmetrics, Semrush, Majestic SEO, Botify, Screaming Frog, Ranks, Google Search Console, Google Adwords, Google Analytics, AT Internet. Maitrise développement : HTML, CSS, Javascript, expressions régulières, lignes de commande Références : Mondial Relay, Geoxia, Louboutin, Made.com, Brico-depot, Magasins-U, L'exception, Miele...

Aduna is an africa-inspired health and beauty brand. The products are based on under-utilised ingredients - starting with the majestic baobab fruit. The mission is to breathe the vibrancy of Africa into the daily lives of people around the world, whilst creating a virtuous circle that feeds positive impacts back to the source. My role is to: • Promote products in-store and during trade-shows (Field marketing at Whole Foods Market, Holland & Barrett, Planet Organic, As Nature Intended, Panacea). • Find potential influencers on social media. • Analyse our presence and metrics on the different platforms and come up with solutions or tips to improve the strategy. • Create visual contents (photoshop, photography). • Support the logistics and prepare boxes to get sent out. • Take part in communication strategic decisions and ensure that the brand values are consistent.

First of all, I've translated a French website into a Spanish one, in order to create a new website (thanks to Prestashop). I advertised it on the search engines (thanks to a SEO and Linkbuildign strategy, besides I used google adwords and analytic) and social networks in order to improve the brand awareness and sales in Spain. My job involved writing press bulletins, customising newsletters to clients according to their purchases. I created Facebook, Pinterest, Twitter accounts among others so as to improve Blanc Marine e-reputation. I had a lot of responsibilities because it was in a small structure, thus sometimes I dealt with logistics too.

(Student job) I worked for the Museum of natural history, as a receptionnist. I had to welcome visitors, give them informations about our exhibitions. I counted and recorded the number of visitors.