Oscar Ritaly

Directeur produit et développement

Salary / Daily rate

Bordeaux, France

Freelance, open to permanent contract

Can come onsite

Skills

Sales StrategyMarketing StrategyLead GenerationCRMStrategy & ConsultingSEAWeb AnalyticsPress Relations

Languages

EnglishFrench

About me

Intro

+14 ans d'expériences en sales, marketing, à la fois pour des big tech (Google) mais également pour des startups et des PME, et avec une approche toujours centrée client et data. J'ai acquis des compétences principalement en : -stratégie et développement commercial -stratégie et opérations en marketing digital -management d'équipes commerciales Je gère actuellement l'équipe biz dev et marketing de DossierFacile, une Startup d'Etat rattachée au ministère du logement.

Links

Work experience

Senior Business Development Manager for State Startup @beta.gouv

beta.gouv.fr

Jun 2023 - Present

3 years 5 months

France · Hybrid

beta.gouv.fr is the Digital Services Incubator, a mission of the French government’s DINUM - FR. Our aim is to spread the culture of digital innovation throughout the administration. We do this through State Startups.

DossierFacile

Jun 2023 - Present

3 years 5 months

Hybrid

Business & Marketing Lead

Nov 2023 - Present

3 years

Hybrid

Business Lead

Jun 2023 - Jan 2024

8 months

Hybrid

Créé en 2018, DossierFacile.logement.gouv.fr est un service public rattaché au Ministère du logement qui permet à un candidat locataire de constituer un dossier de location numérique vérifié et sécurisé par l'Etat. DossierFacile entend répondre à un triple enjeu de service public : -Protéger les candidats locataires de l'utilisation malveillante de leur dossier de location, ou des demandes illégales de certains bailleurs -Protéger les propriétaires des dossiers falsifiés et des risques de défaut de paiement associés -Rétablir la confiance dans le processus de location afin de lever les difficultés qui pèsent sur le processus et de lutter contre la vacance frictionnelle des logements en favorisant l'accès au logement à tous les profils. DossierFacile est accompagné par la Direction générale de l'Aménagement, du Logement et de la Nature (DGALN).

Business lead Mobility

Evollis

Jan 2022 - May 2023

1 year 5 months

Bordeaux, France

Evollis is the european leader of leasing offers and one of the answers to the trend of usage economy. Evollis partners with major brands and retailers to create their leasing offers for BtoC and BtoB customers. I lead our Mobility business unit, directly reporting to the Deputy CEO, where I manage a team of 4 people with the mission to scale our Mobility business. Main results: - Generated +50% YoY of leasing contracts - Designed & launched : new go-to-market (BtoB & OEM) + drive-to-store strategy (uzit-mobility.com + acquisition campaigns) - Managed to include leasing into cycling public aid in the PLF 2023 through deputy lobbying

Partner & CMO

BeeToGreen - Votre référent vélo

Oct 2020 - Jan 2022

1 year 4 months

Paris, France

BeeToGreen offers sustainable mobility solutions for enterprise. We've built a logged in marketplace where employees can find more than 50 bike brands as well as insurance, maintenance, parking, accessories and e-learning security products at preferential prices. I joined at the the very beginning as Partner and CMO. What I did : -Built the brand platform & assets from scratch (corporate website, social media…) -Set up & deployed first inbound & outbound acquisition strategies (CRM, social media, marketing automation, PR…) -Signed our first big clients (ie. Google France) -Managed brand & PR agencies relationships (articles in BFM Business, Les Echos, Maddyness, Europe 1...) -Built and managed the marketing team -Successfully co-led our first pre-seed fundraising campaign with Business Angels. // Lauréat Réseau Entreprendre 92

Google

Jul 2015 - Oct 2020

5 years 4 months

Paris Area, France · On-site

Industry Manager / Account Executive

Jan 2018 - Oct 2020

2 years 10 months

Paris Area, France · On-site

In charge of business development and digital transformation with a $40M portfolio of major automotive and mobility companies and their media and creative agencies. Building strategies together to best leverage the digital, and especially Google solutions (e.g. search, display, video, social) in order to: - develop their brand awareness and consideration - grow their sales at efficient cost - expand internationally - differentiate through innovation

Senior Account Manager

Jul 2015 - Dec 2017

2 years 6 months

Donabate, Co. Dublin, Ireland

Advising major automotive OEMs on Google broad range of marketing solutions to reach their business objectives. My role & responsibilities included : - Managing trusted relationships with large customers within the Automotive industry and develop a thorough understanding of their business challenges and opportunities - Working with them in the definition and implementation of their online marketing and advertising strategy on multiple channels: Search, Display, Video... - Providing consultancy and support for their online advertising investments - Improving clients' campaigns performance and ROI - Drive sales by pitching new solutions to reach and outperform revenue targets

Co-Founder

La Détente Générale.com

Jan 2009 - Dec 2015

7 years

Paris, France

LDG was a famous music website gathering a large community of eclectic music enthusiast. As founder and main contributor, my role included : -Designed and built the website and our social media presence with the support of a creative agency -Set up the content strategy & editorial policy -Developed media partnerships to increase awareness & drive trafic -Coordinated 8 contributors to produce our content -Organised social events and parties Key indicators : -13K Facebook fans, 1.7K followers Twitter, 1K visits/day in average without paid ad -Awarded at the Golden Blog Awards 2011 and ranked in the TOP100 EU blogs by HP -Partnership with Radio Nova, Snatch Mag, Montreal Music Festival and DJ set at Pete the Monkey festival, Social club, GQ Party...

Key Account Manager

Makazi Group

Mar 2014 - Jun 2015

1 year 4 months

Paris Area, France

Makazi was a B2B SaaS Company developing 2 solutions : 1- A cloud-based CRM solution 2- A Data Management Platform that centralise all data marketing from a company, in order to target clients with personalised messages and to manage targeted advertising campaigns in real time. My role & responsibilities included : - Developing an advisor relationship with key customers and stakeholders - Ensuring the successful delivery of implementation projects - Developing and closing business deals with prospects and clients - Managing a cross functional team of data scientist and data miners Main clients : Air France, E.Leclerc Drive, Mars Petcare

Digital Project Manager

JWT Paris (WPP group)

Jan 2013 - Feb 2014

1 year 2 months

Paris Area, France

Main clients: BMW, Nestlé

Digital Project Manager

BETC Paris (Havas WW group)

Jan 2011 - Jan 2013

2 years 1 month

Paris · On-site

Main clients: Peugeot, Disney, Ubisoft

Global Web Manager Assistant

Chanel - NYC

Sep 2009 - Dec 2009

4 months

New York, NY, USA

Product Manager Assistant

Avanquest Software - Montréal

May 2009 - Sep 2009

5 months

Montreal, QC, Canada


Education

HEC Montréal

Bachelor's Degree, Business

2007 - 2010

4 years

Bachelor in Business Administration Majors: Information Technology and Project Management

McGill University

Undergraduate, English

2008 - 2009

2 years

Oral Communication Techniques course.


Licenses & certifications

Adwords Certification

Issued: May 2025

Certified by Google

DoubleClick Bid Manager Fundamentals

Issued: May 2016

Certified by DoubleClick

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