Ouidad Boussif
Marketplace Strategy & E-commerce Growth | 10+ years building & scaling marketplaces
Salaire / Taux journalier
Paris, France
Mobilité : Dubaï - Émirats arabes uni, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
E-commerce professional with 10+ years of experience driving online performance and sustainable growth across international markets. My background covers end-to-end e-commerce strategy and execution from site performance and conversion to offer structuring, content, customer experience and operational optimization. I have managed complex digital ecosystems, including internal marketplace models as strategic growth levers, while always keeping strong fundamentals at the core. Over the past 15 years, I have also led and structured cross-functional teams. Because performance is never just about strategy, it's about people, clarity and execution. Today, I support founders and teams who need perspective, structure and sharper decision-making. Structurer, clarifier, décider, voici comment je vous accompagne : – Session Clarté – Audit Stratégique – Programme Structuration – Suivi Stratégique Mensuel – Ateliers & Interventions (marketplace, organisation, management & leadership opérationnel)
Expérience de travail
Digital Consultant: E-commerce&Marketplace Growth
Freelance
nov. 2024 - Présent
2 ans
International Falls, Minnesota 56649, États-Unis
– E-commerce strategy assessment and site performance analysis to identify growth opportunities. – Definition of optimization priorities across product, content, conversion and strategic partnerships. – Business coaching
atlasformen
sept. 2015 - sept. 2024
9 ans 1 mois
Paris, France
Head of Internal Marketplace
déc. 2022 - sept. 2024
1 an 10 mois
Paris, France
– Drive international marketplace growth: own the E-commerce strategy and day to day management of an internal marketplace website. – Manage strategic marketplace partnerships – Data-driven approach: drive end-to-end online performance with KPI and P&L ownership. – Lead dedicated team to support site operations and growth – Define and prioritize site optimization initiatives across product strategy, merchandising, UX and conversion. – Oversee payment solutions (Paypal, Payplug, Hipay) – Coordinate cross functional stakeholders (IT, marketing, customer service legal, operation, etc.) to support e-commerce objectives
Internal Marketplace Manager
mai 2018 - déc. 2022
4 ans 8 mois
Région de Paris, France
– Define and execute marketing and business strategies (SEO, merchandising, commercial offers, newsletter, highlights...) – Scale marketplace activity through aggregators (Shopping Flux, Lengow, Channel Advisor, Iziflux, Beezup, etc.)
E-commerce project Manager
sept. 2015 - mai 2018
2 ans 9 mois
Région de Paris, France
– Launch the internal marketplace from strategy to go-live. – Recruit and onboard 70 vendors – Set up product categories (women, home textiles, garden, sports...)
E-commerce project manager
Nature & Découvertes
sept. 2013 - avr. 2015
1 an 8 mois
– Built and launched the internal marketplace from strategy to implementation – Developed new product categories: childcare, beauty & wellness
E-commerce Manager
THE OPTIN MACHINE
févr. 2012 - mai 2013
1 an 4 mois
Région de Paris, France
– Acquisition strategy and lead generation
Assistante e-marketing et commerciale
Natexo
nov. 2009 - août 2010
10 mois
– Conseil et création de supports de vente pour les commerciaux – Développement et mise en forme des newsletters – Développement du portefeuille clients (négociation/vente et suivi clientèle) – Lancement de nouveaux produits – Gestion du pôle online enquête comportementale (survey)
Chargée de développement commercial et opérationnel
TENDANCE AGENCY
nov. 2008 - oct. 2009
1 an
92300 Levallois-Perret, France
– Développement d'un portefeuille client – Recrutement d'hôtes et hôtesses et conception des fiches profils – Mise en place sur les salons, congrès ...
Assistante Manager
VENTILO SA
sept. 2006 - sept. 2008
2 ans 1 mois
78150 Le Chesnay-Rocquencourt, France
– Relation clientèle – Management d'une équipe de 5 personnes – Organisation et mise en place de ventes privées et cocktails – Gestion des commandes – Marchandisage
Formation
Lycée Bascan - Rambouillet (78)
Baccalauréat
IDRAC PARIS
Master 1, Marketing et Performances commerciales
2008 - 2010
2 ans 1 mois
ESCALE FORMATION
BTS Management des unités commerciales, Management
2006 - 2008
2 ans 1 mois
Licences et certifications
Contentsquare Certified
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