
Oumayma zerdaoui
Senior Marketing Manager | Digital & Social Media
Salary / Daily rate
Dubai - United Arab Emirates
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Marketing strategist with 5+ years specializing in digital financial products and multi-platform campaigns. Proven success driving 25% attendance growth, securing key media partnerships, and scaling social media performance for fintech companies. Expert in go-to-market strategy, community management, and data-driven ROI optimization across emerging markets.
Work experience
Pyypl - For 800 million Digital Natives
Jun 2023 - Present
3 years 5 months
Dubai - United Arab Emirates
Marketing Manager
Jan 2025 - Present
1 year 10 months
Dubai - United Arab Emirates
- Lead the end-to-end go-to-market strategy for digital financial products, driving user growth and feature adoption across emerging markets. - Manage and scale social media campaigns and optimize content performance. - Develop and execute email and CRM marketing strategies, including automated user journeys, A/B testing, and lifecycle messaging. - Oversee community management efforts across digital platforms, building user trust, loyalty, and continuous feedback loops. - Maintain strong and consistent brand positioning across all marketing channels, ensuring alignment with product and user insights. - Build and present data-driven marketing plans that leverage performance insights to inform product strategy and enhance ROI.
Marketing & Social Media Executive
Jun 2023 - Dec 2024
1 year 7 months
Dubai - United Arab Emirates
- Develop and execute tailored social media strategies to meet company objectives. - Create engaging content across platforms while adhering to industry regulations and compliance standards. - Conduct audience analysis to optimize content delivery and engagement. - Coordinate content management tasks, including scheduling, copywriting, and collaboration with designers. - Foster community relationships and respond to inquiries promptly. - Monitor metrics and adjust strategies to maximize brand awareness. - Generate comprehensive reports to evaluate social media performance. - Boosting social media posts across all major platforms.
Media & Marketing Executive
Strategic Marketing & Exhibitions
Aug 2022 - May 2023
10 months
Dubai - United Arab Emirates
- Developed and executed comprehensive marketing strategies resulting in a 25% increase in attendance and engagement. - Developed and executed digital marketing campaigns, including email marketing, social media posts, and website content, resulting in a 20% increase in website traffic and conversions. - Coordinated with designers and videographers to create visually appealing and engaging content. - Secured media partnerships with key industry players such as Property Finder and International Property Awards, resulting in enhanced brand visibility and reputation. - Managed the creation and distribution of press releases, in collaboration with PR specialists, resulting in increased media coverage. - Wrote content for blog, posts, EDM, website, PR and ensured the content is translated in different languages. - Managed and grew company's social media accounts, resulting in an increase in followers. - Analyzed and reported on social media and email marketing performance, using tools such as Google Analytics and ActiveCampaign. - Wrote persuasive and compelling copy for various mediums, including websites, emails, brochures, and advertisements.
Community content specialist
ByteDance
Dec 2020 - Jul 2022
1 year 8 months
Casablanca, Morocco
- Analyzed user engagement and website traffic. - Created action plans every week to address policy gaps and enhance policy knowledge. - Implemented effective solutions to support The executive team and streamline business initiatives. - Maintained user content library to meet predefined social media parameters. - Handled customer information and ensured confidentiality and compliance of customer data.
Marketing Event Coordinator
Global Fairs & Events
Apr 2019 - Jan 2020
10 months
Casablanca-Settat, Morocco · On-site
- Implemented innovative and impactful event concepts and themes, resulting in a 15% increase in attendance at the "Plast Expo" event. - Performed event coordination for larger parties and gatherings of 300 international Exhibitors and 20000 visitors in “Plast Expo 2019”. - Managed media coverage. - Conducted market research to identify potential customers and target markets for products and services, resulting in a 10% increase in sales.
Education
Université Hassan II Mohammedia
Bachelor's degree
2018 - 2022
4 years 1 month