Oussama Bachar

Developed and executed a market intelligence platform, mapping high-impact sustainability projects across Africa, enhancing visibility for strategic business development and supporting sales teams with actionable insights. Negotiated and secured an NDA with a Ghanaian renewable energy partner, advancing BASF’s sustainable sourcing initiatives and building a foundation for future business opportunities. Collaborated with marketing and sales teams on product lifecycle management, ensuring seamless go-to-market execution of sustainability-focused projects. Designed and delivered the “Sustainability Dialogue” event, engaging over 300 employees across Africa, driving awareness and fostering a culture aligned with BASF’s brand values. Managed circular economy initiatives, including chemical recycling projects, aligning with BASF’s Net Zero Roadmap while scouting alternative energy opportunities to enhance portfolio sustainability. Contributed to the “Starting Venture” program, assessing project feasibility by aligning social impact with market potential, supporting business growth while addressing community needs.

Conducted an end-of-study thesis on digitalizing stakeholder engagement for responsible brand positioning, focusing on how B2B companies can leverage digitalization to strengthen brand equity and competitive advantage without greenwashing. Engaged with internal and external stakeholders to assess brand perceptions, delivering actionable insights to guide sustainability and brand strategy. Collaborated with the digitalization team to develop a centralized business intelligence platform, promoting data-driven decision-making across Business Units in Africa. Mapped the renewable energy value chain, identifying BASF’s touch-points to uncover new business opportunities across the region. Led a corporate social responsibility committee, fostering a culture of sustainability and ethical conduct within the graduate program.