Pablo Abreu

Terms.Teck is part of AREA42.Tech: a Brussels-based venture builder backed by Credendo, specializing in TradeTech innovations that streamline and de-risk B2B commerce. Key Achievements & Responsibilities • Defined and executed roadmap planning and process design, leveraging Design Thinking methodologies. • Introduced and scaled Agile practices (Scrum & Kanban) across teams. • Advocated for user-centric development through user stories and continuous feedback loops. • Integrated UX/UI design seamlessly into the Agile workflow to enhance the CI/CD pipeline and ensure a user-centered, iterative delivery process. • Fostered effective cross-functional collaboration with teams in Risk, Data, Marketing, Sales, Customer Success, and Operations. • Led the dev team, nurturing a high-performance, outcome-driven product culture. • Delivered product presentations and strategic updates to executive leadership and key stakeholders. • Implemented streamlined delivery, release, and monitoring processes with a focus on KPIs and measurable business outcomes. • Led automation initiatives using AI technologies to enhance product scalability and efficiency. • Analyzed emerging technologies, market trends, and competitor offerings to inform product strategy. • Promoted autonomy and internal innovation through product education and process evangelization. • Cultivated a culture of innovation and experimentation, encouraging participation and learning through failure. • Developed and continuously refined product strategies for AI/ML-powered solutions aligned with evolving market demands.

GrowKap, Is part of AREA42.Tech: a Brussels-based venture builder backed by Credendo, specializing in TradeTech innovations that streamline and de-risk B2B commerce. Key Achievements & Responsibilities • Helped on the assumption validation, creation, launch and enhancement. • Defined and executed product strategy, roadmap planning, and process design, leveraging Design Thinking methodologies. • Introduced and scaled Agile practices (Scrum & Kanban) across teams. • Advocated for user-centric development through user stories and continuous feedback loops. • Integrated UX/UI design seamlessly into the Agile workflow to enhance the CI/CD pipeline and ensure a user-centered, iterative delivery process. • Fostered effective cross-functional collaboration with teams in Legal, Risk, Data, Marketing, Sales, Customer Success, and Operations. • Led the dev team, nurturing a high-performance, outcome-driven product culture. • Delivered product presentations and strategic updates to executive leadership and key stakeholders. • Implemented streamlined delivery, release, and monitoring processes with a focus on KPIs and measurable business outcomes. • Led automation initiatives using AI technologies to enhance product scalability and efficiency. • Analyzed emerging technologies, market trends, and competitor offerings to inform product strategy. • Promoted autonomy and internal innovation through product education and process evangelization. • Cultivated a culture of innovation and experimentation, encouraging participation and learning through failure. • Developed and continuously refined product strategies for AI/ML-powered solutions aligned with evolving market demands.

AREA42.Tech is a Brussels-based venture builder backed by Credendo, specializing in TradeTech innovations that streamline and de-risk B2B commerce. Key Achievements & Responsibilities • Helped the assumption validation, creation, launch and/or enhancement of multiple B2B products. • Defined and executed product strategy, roadmap planning, and process design, leveraging Design Thinking methodologies. • Introduced and scaled Agile practices (Scrum & Kanban) across teams; established full JIRA and Confluence environments. • Advocated for user-centric development through user stories and continuous feedback loops. * Integrated UX/UI design seamlessly into the Agile workflow to enhance the CI/CD pipeline and ensure a user-centered, iterative delivery process. • Fostered effective cross-functional collaboration with teams in Legal, Risk, Data, Marketing, Sales, Customer Success, and Operations. • Led a new multi-product team, nurturing a high-performance, outcome-driven product culture. • Delivered impactful product presentations and strategic updates to executive leadership and key stakeholders. • Implemented streamlined delivery, release, and monitoring processes with a strong focus on KPIs and measurable business outcomes. • Led automation initiatives using AI technologies to enhance product scalability and efficiency. • Analyzed emerging technologies, market trends, and competitor offerings to inform product strategy. • Promoted autonomy and internal innovation through product education and process evangelization. • Cultivated a culture of innovation and experimentation, encouraging participation and learning through failure. • Developed and continuously refined product strategies for AI/ML-powered solutions aligned with evolving market demands.

*** Product consulting, from scratch to production *** • Product management • Product delivery • Product strategy and roadmap • Scrum • User Experience (UX) • User interface (UI) • Service Design • Product design

#Product Owner : Entretiens avec les clients / utilisateurs. Expression de besoin. Maximisation de la valeur (Business Value). Coordination de développements (Ecriture des US / Création d’un backlog …). Méthodologies : Scrum (Agile, Kanban…) / Cycle en V / waterfall. Recette des Mises en prod ou des livrables… #UX : Mapping / Workflow. Analyse de données. Animation d’ateliers UX (design thinking). Prototypes. Mobile first / Full responsive / App… #UI : Création de chartes graphiques (web-print). Respect de chartes graphiques. Création des toolkits. Création iconographique. Création de visuels (vectoriel ou bitmap). Prototypage animé…

- Refonte UX/UI du site de l'agence (responsive / php). - Refonte UX / UI / Identité visuelle de la plateforme weKrop (e-commerce / .net) Extranet dédié aux revendeurs des cinq continents, pour choisir et passer commande des visuels publicitaires de marques de nos clients tel Dior / Cartier / Lacoste / Hugo Boss dans l'instore/Out of door - Presse - Digital. - Création et exécution de chartes dynamiques, à partir de la campagne internationale, du ratio 0,25 au ratio 4 - Création de chartes de campagnes digitales, à partir de la campagne internationale, aux formats du monde digital (HTML5 / Flash) et pour toutes les plateformes (Doubleclic Studio, Sizmek, Adform…) -Retouche photo / Chromie / Calage de visuels des campagnes internationales pour la presse (Figaro - Elle - Cosmopolitan - Vanity Fair…)