Pablo Saavedra

- Managed advertising on META (Lead form and Conversión) Retargeting Campaigns using audiences Look a Like and Google Ads (Search and PMAX) with an annual budget of $100,000. Lead Form, Conversion. - Implemented integrations between Zapier and CRM Sales Force. - Led implementation the reports using Looker Studio and Google Analytics 4. - Jointly coordinated with other major agencies in the company's digital strategy, such as McCann and Beyond. Achievements: Reduced lead costs by 50% and doubled the number of leads, exceeding the company's annual target by 30%.

- Complete implementation of Google Analytics, Google Tag Manager, and Advertising platforms. - Full setup of SALES HUB and MARKETING HUB on HubSpot. - Lead Generation : Linkedin Ads (Forms and Conversion web), obtaining a CPL 60% lower than the industry. Sales Navigator and data extraction with SalesQL and Phantombuster. - Lead management, marketing automation, and prospect tracking using HubSpot CRM to optimize processes and enhance lead generation strategy effectiveness. - Measurement and analysis of website performance, user behavior, and lead acquisition channels to evaluate the success of marketing initiatives. Achievements: Over 5000 new leads were generated through cold prospecting, resulting in the company's first sales.

- Led the development and implementation of Google Analytics, Google Tag Manager, and data reporting. - Led the Paid strategy on: Meta, Google, and LinkedIn Ads, managing the marketing budget. - HubSpot CRM automation: Automated workflows, email marketing sequences, lead generation, and dashboard creation. - Led marketing initiatives to achieve business goals. - Analyzed key indicators influencing website traffic. Achievement: During my first year, I opened all marketing platforms to showcase the company online, established data collection frameworks, and helped generate over 5000 followers on Instagram, 2000 on LinkedIn, yielding approximately 40 qualified leads per month from scratch.

- Responsibility for the Digital Strategy based on Data-Driven decisions. - Creation and implementation of advertising campaigns on: META Ads and Google Ads. - Management of a budget of 50,000 USD/month, achieving average sales of 2M USD/month. Achievement: Reached the highest number of sales in the history of e-commerce on Black Friday 2022, with a 10% increase compared to 2021.

- Responsible for strategy, implementation, and monitoring of advertising campaigns on META and Google Ads. - Managed a monthly budget of $100,000 for major B2C and B2B clients such as Victorinox Chile, HEAD (Ecommerce Bags-Luggage), and Tattersall (Real Estate). Achievement: I refined the ecommerce dashboard setup for the Paid Media department, assisting in generating the highest sales in the history of Head Bags and Backpacks company, the foremost in Chile.

Responsible for the financial coordination of the Truck&Buses division. - Managed a team of 25 people to create and strengthen a culture of financial controlling - Planned, monitored and controlled the budget and KPIs - Spotted budget deviations, analyzed and corrected them by implementing mitigation measures - Partnered with the Digital Marketing and Paid Media team to analyze campaign performance and identify high-ROI products using financial and sales data, helping optimize media investment and promotional planning. Achievements: - Automated monthly report and presentations (with Prezi) - Designed a Control Management dashboard thanks to Power BI (Microsoft tool) - Helped increase the division annual sales by 10%

Responsible for coordinating and monitoring project portfolios in South America. - Helped regional teams in meeting their sales goals and in reporting to the Operations VP - Ensured reaching expected margins of monthly sales in every country - Analyzed financial and operational KPIs and raised alerts for potential deviations - Followed quality standards (deadlines, costs) during the monthly closing process - Analyzed major projects of each country, maintaining direct communication Achievements: - Recorded the financial closing of cancelled projects in Latin America over the 2012-2015 period, leading to a sales increase of $9M for FY17. As a result, profit exceeded annual expectations by $2.5M (2.2 percentage points, from 7.4% to 9.6%).

- Conducted financial analysis of payment methods to evaluate transaction costs and PSP commissions. - Identified opportunities to optimize operational and processing costs. - Oversaw daily/weekly reconciliations between internal systems and PSP reports. - Resolved discrepancies in coordination with accounting and technical teams. - Built dashboards in QlikView / Power BI / Looker to monitor volume, approval rates, chargebacks, and settlement times. - Supported the Paid Media team by providing ROI analysis of regional campaigns, using PSP data to link ad spend with real-time sales and transaction costs per payment method. - Collaborated with Risk & Compliance to monitor fraud indicators and implement anti-fraud rules. Achievement: Implemented QlikView dashboards to consolidate and visualize online sales by payment channel, enabling agile business decisions.

Responsible for coordinating, controlling and monitoring infrastructure project portfolios (EPCM) of BHP Billiton and Teck. Investments: $400-600M. - Ensured project schedule was respected and followed up on task completion - Monitored financial and operational KPIs, as well as OPEX and CAPEX variances - Followed quality standards for the monthly management report - Supervised Engineering teams designing projects (plans, calculations, etc.) Achievements: - Organized the reallocation of 130,000 man hours, equivalent to $6.4M, to the Escondida Norte Facilities Management Project (ENFM) - Automated processes in Procurement and Engineering Departments by creating visualization dashboards for sensitive purchases and operation control dashboards with financial KPIs and monthly progress.

Construction of Operational Strategy for the Phase II of the Andina Project of Codelco. - Identified relevant KPIs to map processes, with methodology Lean Six Sigma - Interacted with the specialists of the project - Developed a thesis: Development of a Control System, based on KPIs for the Mining Industry in Chile