Padmasaran Cadirvéle

• Helping marketing teams to leverage client data and digital analytics to maximize marketing efficiency and business performance • Preparation of insightful reports using multiple data sources (GA, Salesforce) in order to fuel the top management : web traffic, lead generation, store traffic and sales • Assessed cross-channel marketing (media, CRM, digital) investments performance across the purchase funnel • Helping improve customer experience and increase site conversion • Developed data-driven performance reports for 18 vehicle models, providing actionable insights that supported the top management in refining their strategies • Automated key performance tracking through custom-built dashboards, reducing reporting time by 40% and providing real-time insights to 10+ stakeholders • Collaborated with cross-functional teams (sales, CRM, digital) and data consultants to consolidate and report on cross-channel marketing data, enhancing the visibility of campaign performance and effectiveness.

• Led marketing communication initiatives by managing the bi-monthly Google Agency Newsletter, read by 600+ media agency contacts with a 60% open rate, helping agencies stay updated on market trends and Google Ads solutions. • Coordinated high-impact C-level client events, including for Barrière, DentsuX, Beiersdorf, and Midas, contributing to account ad spend growth and fostering stronger business relationships. • Developed data-driven insights for agencies, including a Share of Wallet dashboard comparing YouTube vs. TV ad spend, enhancing strategic decision-making for agency teams. • Prepared executive-level sales presentations, supporting key client meetings and business planning discussions (e.g., Google x Publicis, Google x Barrière). • Managed beta product rollouts by updating the DV360 & YouTube Beta Hub, streamlining agency access to new advertising features. • Spearheaded DEI initiatives for the #ItsUpToMe program, contributing to Google's diversity, equity, and inclusion goals by designing internal awareness materials. • Drove recruitment outreach by leading Google's apprenticeship awareness campaign across schools and student associations, engaging 100+ students and increasing program visibility.

Within the Market Operations & Care team : • Managed compensation & benefits operations, overseeing payroll administration, social benefits, and retirement plans for P&G employees in France. • Led automation of social benefits controls using KNIME Analytics, optimizing invoice verification and reducing manual processing time as part of digital HR initiative • Streamlined HR administrative processes, including payroll report validation, employee benefits tracking, and HR compliance reporting (Bilan Social, ACEMO surveys, DPAE declarations). • Oversaw corporate benefits programs, managing corporate AMEX card applications, retirement plan transfers (PERCO), and employee reimbursement processes. • Standardized HR processes by writing and updating procedural documents post-outsourcing transition, ensuring consistency and knowledge retention. • Facilitated interdepartmental collaboration between HR, payroll, finance, and benefits providers to maintain data accuracy and regulatory compliance. • Conducted quantitative/qualitative studies resulting in an analysis of salaries on the entire workforce