Paloma Blazquez Terron
International Marketing Brand & Communication
Salaire / Taux journalier
Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
More than 9 years of experience to build strategies to develop and growth international business and brand awareness with corporate and consumer approach, in all marketing and communication channels, with localisation approach. Creating 360° campaigns (PR, brand, media TV & Radio, content, social media, events, acquisition) and coordinate different teams and projects international. Product and client oriented (Go To Market plans, Product Marketing) and committed and involved with CSR topics
Expérience de travail
Freelance Marketing Brand & Communication
Freelance
nov. 2023 - Présent
3 ans
Expert in different areas to develop the brand and communication of companies and startups, from the launch to the consolidated positioning. Public relations, brand campaigns, 360° activations, content marketing, product marketing, events, social media. Ability to work with companies in France, Spain, Italy, Latam.
Country Manager Southern Europe
Evaneos
déc. 2022 - août 2023
9 mois
• Leading Spain and Italy on market strategy, in line with company’s vision and according to our budget and business objectifs • Develop local activations on marketing, brand and communication in each market • Coordination and spokesperson in press, events and fairs Scaling Evaneos and #BetterTrips in Spain and Italy - BCORP COMPANY CDD contract congé maternité
Qonto
sept. 2018 - août 2022
4 ans
Communication & Brand Expert
janv. 2022 - août 2022
8 mois
Senior Marketing Communications Manager
avr. 2021 - janv. 2022
10 mois
Marketing Communications Manager
sept. 2018 - avr. 2021
2 ans 8 mois
• Define and execute international market entry and expansion from a communication perspective encompassing PR, Online and Offline marketing and brand awareness. • Build the content and editorial strategy, adapting the tone of voice across all touch points (PR, blog, social media, customer support, product). • Create and localize brand awareness and performance campaigns (influencers, marketing content, video interviews, branded content, events) for Spain • Define marketing and communication plans per quarter/annual and budget for different areas (PR, Brand, Partnerships, Content, Social Media, Events) • Manage and follow up in day to day task of a PR agency and create PR tool (Q&A, briefing, reporting, PR kit, press room) • Coordinated product launches defining the go to market plan • Develop partnerships collaborations and implement actions • Management Events and ecosystem advisor and a Community manager
Communication Consultant
Instituto Cervantes
juil. 2018 - juil. 2019
1 an 1 mois
• In charge of the PR relations • Creating PR tools (Dossier PR, Media kit, press release) • Promote cultural events with writers, actors, directors in different communication channels (social media, blogs, websites) • Support in the promotion of others activities of the center The Instituto Cervantes is the official Spanish Language and Cultural centre promoting Spanish and co-official languages, in addition to fostering knowledge of the cultures of Spanish-speaking countries.
Communication & Brand
ManoMano
janv. 2018 - août 2018
8 mois
Région de Paris, France
• Communication and brand awareness strategy • Consumer communication channels (blog, SEO, newsletter) • Social media strategy and community management in the different channels with more than 200K followers • Support in PR task (reporting, follow up) • Reportings and KPI in terms of brand awareness
Communication & Brand
Meliá Hotels International
juin 2016 - oct. 2017
1 an 5 mois
Région de Paris, France
• Management E-Reputation in Tripadvisor, Booking, Expedia & Google • Social media & community management • Guest relations and internal events with VIP clients • PR opportunities • Support in booking and sales communications
Communication & Events
Freelance
sept. 2015 - mai 2016
9 mois
Région de Rennes, France
• Fashion and music events planning and organization (Fashion shows, radio music interviews) • PR: coordination relation with journalists, create PR kit, media kit • Community management of different social media channels • Influencers strategy
Influencers
Reech.com
oct. 2015 - févr. 2016
5 mois
Région de Rennes, France
Communication, prospections of lifestyle, fashion, beauty influencers
Music Public Relations
Cubic club
juin 2011 - mai 2013
2 ans
Salamanque, Espagne
• Public relations with national and international music artists • Backstage coordination • Promote events (dj set electro, indie, techno) • Communication channels (social media, blogs) • Manage Festival with +1000 attendees
Formation
Université Rennes 2
Master 1 Information et Communication, Communication
2014 - 2015
2 ans
Universidad de Salamanca
Bac+5 Lettres Modernes, Filología Francesa
2006 - 2013
8 ans
Activités et associations : Basketball, Erasmus: Université de Caen Basse Normandie
French language and culture Italian language and culture Spanish language and culture