Pamela Zárate Martel

- Optimized user experience through data research, usability testing to uncover user issues and technology needs. - User experience analysis, functional definitions, and interface design for ERA's OSS, following accessibility and look & feel guidelines. Coordination meetings, iteration, and development of technical solutions for the new OSS version. - Used software such as Figma, Usabilla, Useberry and Hotjar for research and testing, committing to deliver user-centric solutions in advertising, retail, healthcare and sales flow markets.

Relocation from Chile to Spain.

UX Consultant for Conecta Logística a project promoted by the Logistics Development Program of the Undersecretary of Transportation, with the support of CORFO, which promotes the coordinated work of academia, the public sector and the private world.

UX Consultant for confidential projects through advertising agencies for clients in the retail and banking area. Focus on content strategy, UX design and research, digital transformation and omnichannel strategies.

UX Designer and Content Strategist for the digital programs and platforms of División de Empresas de Menor Tamaño (PYMES/SME division).

Diploma UX Content. Module: Models and content management With the aim of learning about multiplatform content management and production models, during this module students will analyze the tools to create a multiplatform production system, in addition to identifying the best ways to research, create and publish in a digital context.

UX Writer for Grupo Salfa. I worked categorizing and compiling its content and made the inventory of general contents of the site, product sheets, information architecture and specific content according to the business lines. Copywriter in the public tender team. I mainly made radios, pieces for social networks, banners, email campaigns, landings pages and special activations in virtual reality.

As a Content Manager I developed different content formats for articles and email campaigns about digital strategies, architecture and energy efficiency, decoration and home ideas. Also, with the IDA team, I had the opportunity of participating in Interaction South American 2016, designing its digital strategy and managing the day to day of the event on social networks.

Assistantship of uses and functions of Excel for students of Journalism. Semestral classes, learning methodologies and evaluation of qualifications.

Professional internship as Copywriter for radio phrases, direct marketing actions and TV commercials for brands such as: Clínica Santa María, La Red Television, Banmédica Foundation, HELP.