Pascal Fourtoy

Head of RevOps & Data pour un acteur infoproduits (environ 150 prestataires). CODIR, mission : fiabiliser la donnée commerciale de l’acquisition au post-vente. Orchestration n8n (sync CRM, abandons panier, recheck paiements), qualité data, dashboards opérationnels et tableurs métier. Remplacement des ponts fragiles par de l’event-driven, documentation des flux, préparation BI. Profil technique (SQL, Python, PHP) + vision funnel marketing / sales. Mise en place stratégie data (passage du Run au Build sur le sujet). Réparation des problèmes d'attribution et d'ingestion (marketing essentiellement).

– Strategic Leadership: Active Executive Committee (CODIR) member reporting to the CEO. – Sales Transformation: Full restructuring of the sales cycle, from cold prospecting to closing. – Performance Tech: Deployed real-time BI dashboards and automation to maximize LTV and post-sale profitability. – Market Expansion: Primary lead for C-Level negotiations with hospitals and clinics to deploy next-gen Health Tech solutions.

– Product Vision: Developed an AI-driven certification platform to solve the regulatory burden in Banking, Insurance, and Finance. – Market Fit: Designed unfalsifiable certification systems and anti-cheat technology for high-stakes compliance. – Growth: Built the GTM strategy targeting HR and Compliance departments in major financial institutions.

– Supporting the IT departments of your BFA sector companies in managing and optimizing your critical applications. This is done by co-constructing with you the Service Center capable of, through anticipatory innovation, successfully meeting today's challenges alongside you, but also, and above all, those of tomorrow. – Strategic Repositioning: Redefined marketing positioning for a €25M revenue IT services group. – Growth Ops: Implemented growth learning automation for IT Teams and new process reporting for Sales Teams. – High-Value Tenders: Led strategic pre-sales and high-value public tender responses.

– Tech Recruitment: Launched a specialized agency for high-level tech profiles. – Business Dev: Secured major contracts with startups and SMEs within 9 months through an innovative, "tech-by-tech" sourcing approach. – Closed for personal reasons (family health).

– Fractional Leadership: Provided strategic consulting for multiple startups and scale-ups, focusing on GTM strategy and sales automation. – Key Mission - Boldy: Structured outbound sales funnels and optimized lead generation processes to accelerate B2B acquisition. – Key Mission - Cause à effets: Audited marketing positioning and implemented new SEO strategy. – Portfolio Impact: Executed various high-impact missions including SEO audits, CRM restructuring, and sales team training for diverse B2B/B2C organizations.

– Exit Strategy: Built and exited a 6-figure international agency within 12 months. – Rapid Growth: Achieved €30k+ in monthly revenue by the second month of operations. – Marketing Ops: Structured marketing offers and sales funnels specifically for SEO professionals. – Scalability: Developed an internal MOOC for international SEO and copywriting teams to ensure quality at scale.

– Massive Scaling: Scaled a gamified recruitment platform to 130,000+ active users. – Traffic Engine: Generated 200k+ organic monthly visits through aggressive SEO and strategic media partnerships (M6, France 3). – Operations: Recruited and managed a team of 12, handling fundraising and nationwide deployment. – Innovation: Designed a skill-based matching algorithm to eliminate hiring bias.

– Hyper-growth: Scaled the company from 2 to 100 employees in just 9 months. – Market Dominance: Captured 86% market share of the French national labor office (Pôle Emploi # CPF) call center segment. – Revenue: Secured €4M+ in annual revenue through successful strategic tenders. – Expanding services to related businesses to secure revenue streams (SEO content creation and software development) – Tech: Designed proprietary call center software with integrated live performance/bonus management.

– Business Strategy: Defined unique pricing offers, ICP segmentation, and built a strategic partner network. – Sales Cycle: Managed the complete sales cycle from prospecting to closing and project follow-up. – Execution: Implemented CRM, OKRs, and KPIs while delivering custom web solutions for local businesses using Scrum.

– Technical Leadership: Built the entire IS infrastructure and IT recruitment process for two group companies. – Agile Transformation: Implemented Scrumban (Planning Poker, Visual Management) resulting in the lowest turnover within the group. – Product Development: Designed an internal proprietary ERP and a self-service commercial display generator for pharmacies (MoSCoW method). – Tech Stack: PHP (Vanilla), Windows Server, MySQL, jQuery.

– Performance: Led the creation of the mobile site, reaching 26k active users in the first month. – Data-Driven: Leveraged existing desktop and UGC data to optimize mobile-specific nocturne use cases. – Environment: Git, HTML5 (Geolocation), CSS3, CakePHP.