Pascal Lacoste

– Developed digital strategies and consulted on technology, events, and esports, driving innovative solutions. – Led the implementation of cutting-edge digital initiatives, resulting in increased brand visibility and engagement. – Collaborated with cross-functional teams to optimize business processes and drive growth through technology solutions.

– Digital strategy & digital technologies – Executive Committee member of Accor Arena then of the group Paris Entertainment Company (Accor Arena, adidas arena, Bataclan).

– Digital & Experience Transformation Director – Executive Committee member of Accor Arena then of the group Paris Entertainment Company (Accor Arena, adidas arena, Bataclan). – Head of digital strategy and technologies for the group's venues. – IT & Digital budgets definition. – Leader of the digital & experience transformation new website + 10 market share of ticketing. – Deploy internal digital projects. – New Technologies benchmark and mapping for business innovation et innovative solutions to improve the experience. – Head of IT Strategy. – IT team management for internal needs and clients. – Indoor 5G deployment project. – adidas arena (venue open in 2024). – Leader of digital and IT strategy. – IT and digital architecture deployment. – Bataclan. – Office 365 tenant migration. – Paris 2024 Olympics. – Technologies Expert for the venues hosting competition (Arena & adidas arena). – Scoping and planning the technologies deployment for the Games.

– #weaver! – #Digital strategy – #Digital experience – #Customer experience

– Soft Computing UX offer creator and leader: – Use analytics data (webA and uxA) to analyse journey and performance – Data based ergonomic & functional evolutions to improve Business KPI (Conversion, subscription...) – Prioritization of recommendations – Digital consulting project leader for top companies in: – Energy sector – Bank and assurance sector – Exhibitions sector – Luxury sector – Hotel sector – Management of consultants' team – Member of the Consulting Executive Committee

– For a global client with a revenue > 1 Billion € – Project management and organization (14 senior consultants) – Recommendation for the client's digital strategy – Recommendation for a new e-commerce and e-wholesale strategy – Support to other workstreams of the projects (brand strategy, IT strategy) – Mission management and organization (14 senior consultants). – Digital, e-commerce et e-wholesale Strategy recommendation. – Active Support for other project streams (Brand strategy, IT Strategy).

– Ergonomic and functional evolution for the website – New pricing and positioning strategy for products – Choice of tools and partners for SEO and SEM – At Spareka.fr. UX and functional evolutions for websites and apps. – New pricing strategy and positioning for sold products. – Tools and partners choice for SEO and SEA.

– Group editing: pratique.fr, 118000.fr, info-brocantes.com, id2sorties.com, maison-construction.com, bricoleurdudimanche.com, bestofartisans.com, PoP Pratique ou Pas (application) – more than 11 million visits per month – Member of the company director board, in charge of the company Strategy – Management of the marketing & product team and of the editorial team (9 people) – Communication: – Communication Plan for the Group creation – Communication plan for the launch of every new version of the products – PR Agency management – Marketing: – Marketing strategy to increase B2B leads generation for the Commercial department (emailing, display, retargeting) – Business strategy towards small business owners (freemium model) – Direct Marketing towards user to increase direct use of the Group services – Products definition – New versions of 118000.fr and pratique.fr (responsive design) – Definition of PoP – Pratique ou Pas iOS application – Monetization – Optimization of websites revenues – Results: – 350k users registered on b2c services – more than 50k Small Business registered on b2b services – 118000.fr: +50% traffic & +100% revenue

– Executive Committee member, in charge of the group strategy. – 9 people team management. – B2B lead generation marketing strategy. – Revamp and optimization for the group's websites. – Results: 350k user accounts/ 50k business accounts on B2B services. – On 118000.fr: +50% traffic et +100% ad revenues.

– Project Leader for the 118000.fr website set up. – Responsible of the redaction of the website specifications – Defined the traffic strategy: Search Engine Optimization – Worked with the Group's European subsidiaries to defend and validate the French SEO strategy – In charge of coordinating and managing expectations of the various parties (internal and abroad) involved in the project evolution – Results: 3 million visits per month one year after the website launch – Project Leader for internal products: intranet tools, database content administration...

– Company co-founder – In charge of all the communication of the company: – Specified and managed the development of isesworld.com, the company website – Designed and created all the on-line and off-line communication support – Business activity stopped in 2005 – Sports Management Consulting. Business activity stopped in 2005.