Pascal LANNOO
EXECUTIVE COACH & TRANSITION MANAGER
Salaire / Taux journalier
Paris, France
Freelance
Expertises
Langues
À propos
Introduction
Certified Board Member and C-level executive with 20+ years driving digital transformation, customer experience, and growth strategies. Led SKEEPERS as CMO/CXO and scaled OUI.sncf's mobile operations to 12M+ tickets sold. Currently Managing Director at multiple ventures, specializing in digital strategy, customer engagement optimization, and inclusive leadership to accelerate business performance.
Expérience de travail
Directeur général
Relatia
janv. 2024 - Présent
2 ans 10 mois
Paris, France
Directeur Associé Groupe
1screen
janv. 2024 - Présent
2 ans 10 mois
Board Member
Éditions En Cavale
juin 2023 - Présent
3 ans 5 mois
Lyon, France
Retail & Online publishing house of playful educational contents under subscription for children to help them disconnect from digital interfaces.
Managing Director - Certified Board Member and Advisory - CMO CXO
Dirigeant Inclusif
janv. 2023 - mars 2024
1 an 3 mois
Paris, France
SKEEPERS
mai 2020 - mars 2023
2 ans 11 mois
Paris, France
Chief Marketing Officer & Customer Experience Officer
mai 2020 - mars 2023
2 ans 11 mois
Paris, France
CMO & CXO of SKEEPERS. Multi-channel all in one SaaS SolutionS for Customer Engagement, Feedbacks management, analysis and display, Live Shopping, Influence Marketing. Customers feedbacks and transparency are the future of Brands. We help Brands conciliate transparency and business performances (SEO/SEA, conversion, customer engagement, ...) turning customers into value contributors.
Chief Strategy Officer
oct. 2021 - déc. 2022
1 an 3 mois
Paris, France
Change and Digital Strategy Consutant
Freelance
mars 2019 - mai 2020
1 an 3 mois
Paris - Beirut - Dubai
Consultant & Advisor driving Digital Strategy for companies into the age of Mobile and Artificial Intelligence
Director of Digital Customer Experience - Directeur Customer Experience Digitale
OUI.sncf
sept. 2014 - mai 2020
5 ans 9 mois
Paris Area, France
Voyages-sncf.com was created in 2000, as the travel agent and ticket distribution outlet of SNCF (French National Railways). In 2013, the group sold 75 million tickets with annual sales revenue of €4 billion in 2012, across more than 30 countries. The group has 1000 employees of whom one third are dedicated to European operations outside of France and one third to digital and technological development (B2C and B2B activity). > Definition of the global Customer Experience Strategy > Cross-channel experience optimization > Turning customers into value contributors thru social contents and interactions > Digital paths & funnels evolution in order to face new disruptive distributors > Conversion and satisfaction rates optimization, customer effort score analysis and optimization > A/B test and customization tools implementation > Team recruitment & management > Internal evangelization and change management > Strategic partners management (Apple, Google, Microsoft, Facebook)
Member of The Supervisory Board
GOTO GamesFreelance
janv. 2016 - déc. 2018
3 ans
Villeneuve-d'Ascq, France
Supervisory board member / Membre du conseil de Surveillance
Voyages-sncf.com
sept. 2010 - août 2014
4 ans
Paris Area, France
Head of Mobile & Apps Business
sept. 2011 - août 2014
3 ans
Paris Area, France
Voyages-sncf.com launched in France its mobile apps in 2009. This application is the most downloaded m-merchant app in the French Apple app-store and Google Play store ever (10 million downloads) and belongs with Facebook, Twitter and VDM to the top 4 preferred mobile applications according to a 2014 French survey. Mobile sales represent 25% of global ticket bookings. > Definition of the Mobile strategy > Sales & Growth management (> 12 million tickets sold on both Mobile Apps and Mobile site during 2014 +1200% growth since 2011; 10 million downloads reached in 2014). Customer Experience & conversion optimization > Carrying the new mobile activity to an industrialized position > Strategic partners management (Apple, Android/Google, Samsung, Microsoft …) > Team recruitment & management
Head of Internal Advertising Agency & Editorial and Social Contents
janv. 2011 - oct. 2011
10 mois
Interim Management assignment
Head of Digital Acquisition
sept. 2010 - janv. 2011
5 mois
Interim Executive Management assignment > Strategy and budget management of the various customer digital acquisition channels such as SEM/SEO, Display, Partner programs, shopping engines …
Digital Marketing & e-Commerce Strategy Consultant
FREELANCE
janv. 2003 - août 2010
7 ans 8 mois
Large Companies or Corporate Organizations, Public Institutions > Universal France - Universal is the world music leading company > CeNGEPS : National center of industrial clinical trials' management, a corporate body created in 2007 gathering the major French actors in clinical trials activity, belonging to public services (hospitals, French Institute of Health and Medical Research) and commercial sector (LEEM : French Association of Pharmaceutical Companies) > IRSN - Institute for Radiological Protection and Nuclear Safety – is the French national public expert in nuclear and radiological risks. > LMDE – Social Insurance and Health plans major insurance company > Ford France – Car retailer > Redcats Group – Major retailers group (4 billion turnover) > Penelope – Hostess & Events staffing agencies group > Agence ARDI Rhône-Alpes Numérique – Regional development Agency > Planète Interactive – Digital Agency > FEU VERT Group – European major car spare parts retailer and franchisee network ...
HEAD OF ON LINE SALES & OPERATIONS
DEALPARTNERS CLUST.COM
nov. 1999 - déc. 2002
3 ans 2 mois
Dealpartners was a pioneer digital editing company who launched 2 of the very first French e-commerce websites which have been acquired since by France Telecom and RueduCommerce.com Team recruitment and management (25 people) Sourcing management Sales management and online catalog optimization: within 3 years 3 online items increased from 40 to 4500 references and the turnover from 1,5 million€ up to 37,5 million€
Formation
emlyon business school
CERTIFICAT, BOARD DIRECTOR CERTIFICATE
2022 - Présent
4 ans 10 mois
Université Paris-Est Créteil
MASTER 2, e-commerce
2006 - 2007
2 ans
University of Cologne
BS, economics
1992 - 1993
2 ans
Columbia Business School
Marketing Innovation
Columbia Business School
Digital Business Strategy
Lycée Malherbes Caen
Paris School of Business
MASTER, Marketing/Marketing Management, General
Licences et certifications
Executive Coach Certification
Délivré le : oct. 2025