Patricio Hervas

• Building an AI-powered app to help users choose the right wine based on food, occasion, or mood • Developed the app using Cursor, GPT-4, and Firebase, combining image input, structured prompts, and real-time recommendations • Led product design, UX, prompt engineering, and content architecture • Ran user testing and iterated on core features based on feedback • Currently rebuilding the app to launch in the App Store, exploring monetization models and go-to-market strategy https://www.winegpt.app

Sabbatical period to fully re-build a house in the countryside of France. - When not working on the house, I was a stay-at-home dad - Dedicated time to learning: Reforge, Section School, AI, and earned a Scrum PO certification. - Personal project: having fun with AI - www.winegpt.app

As a Growth PM @ OTA, my mission was to inspire a product led growth mindset in the organisation and to drive cross-functional collaboration at the center of product, marketing, data and customer success. Areas of focus: • Deepdive into tracking and analytics to map our growth engine • Establish a data-driven approach to improve decision-making our product development process • Map and track user journeys to improve onboarding, activation, conversion and reduce churn.

As a Growth Product Manager for Nebo, I worked at the intersection of product, data, and marketing to help millions of users better discover and enjoy the magic of the app. • Managed growth initiatives across acquisition, retention + engagement, and monetisation. Product-Led Growth evangelist. • Implemented AB Testing infrastructure for product-growth experimentation • App Store Optimisation (ASO for iOS + Android) and acquisition with Apple Search Ads. • Strategy steering committee member.

As Marketing Director at Beemoov (a French pioneer in Otome video game industry), I oversaw product marketing, advertising, branding, customer support, market research, and communications team. Main projects were: • Launched Rewarded Ads as a new revenue source. • Lead and launched the GDPR compliance project. • Restructured acquisition: superior ROAS with less budget. • Monetization strategies through UX and UI in-game improvements. • Accelerated the shift from web-based games to mobile platforms. * Main games: Amour Sucré, Eldarya, Moonlight Lovers, Ma Bimbo

Boutique Digital Marketing agency with big local and multinational clients like Nestle, Purina, and AT&T (DirecTV). Business was absorbed by McCann Erickson in 2017. My role throughout the period was: • Grew business to a team of 20 talented professionals and $1M+ ARR. • Served as sole PM for all client projects, leading end-to-end product development for web and mobile solutions. • Acted as product and marketing strategy consultant for clients / Advice clients on what to build to achieve outcomes / Led dozens of marketing campaigns per year / Crisis Management advisor. • Managed and optimized clients' digital media investment (> 6 figures average). • Led acquisition process with McCann Erickson * Client Brands :: Nestlé, Gerber, Svelty, Nido, La Lechera (Food, Dairy & Baby) / Purina (Pet) / DirecTV (Media) / UIDE (Education), Banco del Pacifico (Banking) * Microsoft BizSpark graduate company Side Projects / Startups o SocialDMK, social CRM tool developed internally to manage clients' social networks (> 1M fans) o ProjectsDMK, project management tool developed internally (our take on hybrid agile) o Carpooling.EC, a shared riding platform like Bla Bla Car

Wine e-Commerce and learning experience platform in Ecuador. As a group of wine lovers in a non-wine-drinking country, our mission was to share our passion and promote wine in a practical, modern and attractive way. • Led product, marketing, and digital strategy. Grew business to 6 figures revenue. • Development of e-commerce and wine-pairing platform. Focus on impact and usability. • Pivoted to Club-W: a monthly wine subscription and learning club.

Communications expert in areas like Digital Marketing, Internal Communications and Corporate Social Responsibility. • Digital marketing champion and evangelist. Generated an exponential increase in the budget for digital projects by converting marketing managers to digital. • Led and collaborated in digital projects for Ecuador, Colombia, Venezuela, Mexico, and Brazil. • Internal communications coordinator (printed magazine and Intranet) • Corporate social responsibility interim coordinator

Full stack web developer for internal/intranet projects / Service Desk Microsoft .NET / Linux

External financial auditor for clients such as MM Jaramillo Arteaga (banking), Grunenthal (health) and Grupo Santillana (publishing)