Patrick Rente

Designed and implemented impactful strategies to enhance visibility and performance of the group's 10 mobile applications across various download platforms, solidifying the brand's presence in the digital ecosystem. Conducted in-depth analyses and planned new features, leading to a remarkable 33% increase in downloads of iOS and Android applications within just 5 months, thereby strengthening the group's market position. Organized and managed a rigorous roadmap for mobile applications, defining priorities based on strategic objectives and user feedback to ensure a customer-centric product orientation. Executed feasibility studies to evaluate the viability and impact of new features, optimizing the use of available resources and ensuring alignment with business objectives. Effectively coordinated with development, marketing, and design teams to ensure smooth execution aligned with the product vision, fostering cross-functional collaboration and innovation. Conducted thorough performance analyses of applications and identified continuous improvement opportunities by implementing key performance indicators to monitor results and adjust strategies accordingly. Primary mission: drive the group to the top of the ACPM rankings, surpassing renowned competitors like "Le Monde." Successfully achieved the objective, showcasing the impact of the initiatives undertaken.

Designed and developed an innovative mobile application for the Olympic Village, aimed at enhancing the experience of residents, including athletes and staff, throughout their stay. Centralized all essential services within the app, providing a user-friendly interface to check menus, allergens, and make table reservations across various dining points. Implemented a real-time information system on crowd levels at each dining location, enabling users to make informed decisions about their meals and waiting times. Collaborated closely with development, design, and marketing teams to ensure the app met user needs while adhering to tight deadlines and high-quality standards set by the Olympic Games. Conducted user testing and feedback workshops to refine the app's features, ensuring a smooth and satisfying experience for all users. Coordinated with partners and suppliers to ensure seamless integration of reservation and menu management systems, guaranteeing a flawless user experience. Oversaw training and support for users to ensure successful adoption of the app, while gathering feedback for future improvements.

Managed the evolution and maintenance of the Carrefour mobile app, ensuring the delivery of a high-quality service while continuously enhancing the user experience. Worked closely with the Product Manager to define the product vision, aligning short- and medium-term objectives with user needs and market trends. Conceived and specified new features based on user feedback and data analysis, ensuring that enhancements directly addressed customer pain points and improved usability. Implemented Agile methodology, defining development sprints and effectively managing the product backlog to prioritize and estimate development requests. Crafted user stories and presented them to relevant teams, ensuring a clear understanding and alignment across departments for efficient implementation. Coordinated and monitored development progress, conducting thorough product qualification and testing to ensure high standards of quality. Planned and executed app releases on major app stores, ensuring timely delivery following approval from the Product Manager and maintaining robust communication with all stakeholders. Established and tracked key performance indicators (KPIs) to assess technical performance, user engagement, and overall app functionality, enabling data-driven decision-making. Ensured quality assurance of deliverables while safeguarding the defined timeline, proactively addressing any issues that could impact release schedules. Communicated deployment updates effectively to internal teams and stakeholders, fostering transparency and collaboration throughout the development lifecycle.

Implemented the Batch CRM mobile solution as part of the strategic migration from Accengage to Batch, focusing on enhancing user engagement through targeted push notifications. Coordinated internal project teams (iOS/Android developers, Core team, tracking analysts, associated Feature Teams, marketing teams) to ensure smooth migration, organizing regular meetings to track progress. Designed and executed notification workflows to maximize user engagement, including audience segmentation and message personalization. Managed A/B testing to evaluate the effectiveness of various push notification campaigns and identify best practices. Analyzed post-migration performance data using analytics tools to measure the impact of push notifications on user engagement and retention. Collaborated closely with the Batch project team, ensuring clear communication and synchronization of goals, participating in training sessions to ensure successful adoption of new features by internal teams. Set up dashboards to monitor key performance indicators (KPIs) related to CRM campaigns and push notifications, allowing for real-time strategy adjustments. Produced regular reports on project progress, campaign performance, and user feedback to inform stakeholders and management teams.

Led the global mobile strategy for the container app “MyEdenred” on iOS and Android, successfully deployed in over 30 countries, including Japan, Argentina, Brazil, Peru, Greece, and Portugal. Coordinated with global Business Units to ensure the app met local market needs while maintaining a unified strategic vision. Managed the roadmap and rollouts for each market, ensuring smooth and synchronized delivery across various time zones and cultures. Drafted global functional specifications and tailored user scenarios (userflows) to meet the needs of users in different cultural and technological contexts. Oversaw the implementation of UX/UI internationally, ensuring the user experience was optimized and localized for each country. Planned and monitored development using Agile Scrum, coordinating technical and creative teams across the world to guarantee successful global deployment. Tracked performance and iterations post-launch for continuous improvements, leveraging user feedback and local market insights.