Patrick Peraffan

At Holistic Affiliates Solutions, we are on a mission to revolutionize the affiliate marketing landscape! Our goal is simple but ambitious: take care of the nitty-gritty details of your entire affiliate marketing channel so you can enjoy the growth of your business without the stress. Sit back and watch your sales grow!

Driving E-commerce Growth through Innovative Affiliate Marketing Strategies for several e-commerce companies within the EU.

Lead project team and manage all aspects of digital marketing and performance campaigns - Drive strategies that are proven by testing and metrics. Monitor effective benchmarks for measuring the impact of campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results. Manage and monitor effective SEO, PPC, and other performance marketing campaigns alongside specialist agencies. Prepare and present accurate reports on marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting the industry. Evaluate important metrics that affect the website traffic, and the target audience. Evaluate and recommend innovative growth strategies. Adhere to marketing authorizations specific to each country. Understand and respond to country-specific nuances in strategy, audience and implementation. Coordinate the exchange of information and practices, among the different organisations at the group level. This is particularly important for general digital marketing aspects (marketing dashboard, events to track, relevant KPIs, software) and for more specific acquisition strategies (PPC, SEO and lead generation).

Developing the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume. Establishment and management of the Affiliate program (commission strategy, integrating the platform/s to manage and develop the Affiliate portfolios, etc) Overseeing all affiliate campaigns. Analysing / interpreting data for monitoring campaign process. Initiating new campaign ideas, incentives and bonuses for the affiliate scheme. Delivering affiliate marketing reports to senior management.

Establishment and management of the Affiliate program (commission strategy, integrating the platform/s to manage and develop the Affiliate portfolios, etc) Managing the network of Affiliates ensuring campaigns are kept within budget, brand guidelines are respected and maximum ROI is achieved. Overseeing all affiliate campaigns. Analysing / interpreting data for monitoring campaign process. Delivering affiliate marketing reports to senior management. Initiating new campaign ideas, incentives and bonuses for the affiliate scheme. Developing the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume.

Creation of briefs and guidelines for subcontractors, management of project resources, timelines, monitoring and reporting to the CEO and Board Members. Managed company-wide rebranding (Organisation of new product photography, packaging and label design across all the product line) Management of creative freelancer team (responsible for deliverables, team communication and strict timelines) Management of digital agency collaboration (including overseeing brand book and brand identity creation) Supervising the team of developers and IT specialists Marketing team expansion - Recruiting on behalf of the company to support within different areas of the marketing team Setting up an affiliate program for the company to gain web traffic and sales

Acquisition: > Development of lead generation strategies > Management, testing and deployment of SEO and PPC campaigns alongside lead collection and conversion specialists > Development and monitoring of E-commerce CRO projects > Management of website redesign project in collaboration with a team of developers CRM: > Identifying customer pain points in order to optimise conversion rates, improve customer experience and increase customer loyalty > Implementation of a loyalty program (email marketing automation) > Creation of email marketing campaigns Monitoring and reporting: > Management of the E-commerce budget, creation of marketing campaign roadmaps, monitoring of KPIs and objectives, creation of reporting.

Conducting weekly reports on website (e-commerce) performance with a focus on KPIs related to sales and traffic. Project manager between the internal IT team and subcontractors for projects involving IT tasks and Google Analytics parameters Directly managing customer and brand satisfaction through customer surveys Interpretation of survey results and presentation of findings collected to top management with actionable insights. Supporting the Affiliate Manager with: > Managing 800 affiliates: Answering daily enquiries and managing new applicants. > Affiliate optimization: Create reports and performance graphs on top affiliates and suggest strategic improvements and actions that will increase sales (CVR) > Delivering affiliate marketing reports to senior management.

Directly contribute to customer and brand satisfaction through various market research activities. Manage a full-cycle of market research activities for both local and international brands. Designing research studies, including quantitative and qualitative approaches, consulting brands on questions for surveys, analyzing data using Business Intelligence software and preparing final presentation for brands. Contribute to the newsletter by providing trend analysis. Implement quality-control measures for survey and presentation documents.

Analysis of national legislations related to digital advertisement within the Healthcare sector in target markets. Assessment of individual market potential based on industry specific KPIs. Regular presentations of data collected to the management team Research field of 2 months to Melbourne, Australia - Project related to the internationalisation strategy of the company.

Make out new marketing strategies for a variety of channels to expand WDs reach Analyze current online and offline presence in different markets Build market studies for potential new as well as existing markets Track and analyze performances on social media initiatives from e.g. events Come up with new social media initiatives to spur engagement