Paul Arnould

📍 Contexte : Mon objectif est d'aider les professionnels du droit à communiquer aux bonnes personnes aux bons moments grâce à tous les leviers permis par le marketing dans sa globalité. Je suis spécialisé dans toute la partie mailing, délivrabilité, scraping, génération de leads B2B et sur l'optimisation de vos processus growth. Mon expérience se concentre sur divers aspects essentiels de l'acquisition B2B et de la croissance des entreprises : * Élaboration et exécution de stratégies d'acquisition B2B, y compris le développement de plans go-to-market, la validation du product-market fit (PMF) et la réalisation d'A/B tests pour évaluer les propositions de valeur. * Génération proactive de leads B2B à travers des méthodes efficaces telles que le cold emailing et l'outreach sur LinkedIn. * Mise en place de systèmes d'automatisation pour les ventes et le marketing, en utilisant des plateformes telles que Hubspot, Make, et Zapier. * Création sur mesure et optimisation de tunnels de ventes et de pages d'atterrissage pour maximiser la conversion. * Développement d'une stratégie globale de visibilité, d'identité visuelle et de branding sur LinkedIn pour renforcer la présence de votre entreprise sur cette plateforme incontournable." J'ai déjà accompagné + de 20 entreprises sur ces sujets. Voici quelques références : UNCJ, Nolwenn, IDFP, Smartpreuve, Legalstorm, Side quest, N'hésitez pas à me contacter si vous avez besoin de conseils ! 💡📈

📍 Context: My goal is to assist B2B companies committed to Human and/or Climate initiatives in achieving rapid, robust, and sustainable growth. I specialize in crafting your B2B lead generation strategy and optimizing your growth processes: My experience revolves around various pivotal aspects of B2B acquisition and business growth: Crafting and executing B2B acquisition strategies, including developing go-to-market plans, validating product-market fit (PMF), and conducting A/B tests to assess value propositions. Proactive B2B lead generation through effective methods like cold emailing and LinkedIn outreach. Implementing automation systems for sales and marketing using platforms like Hubspot, Make, and Zapier. Tailoring and optimizing sales funnels and landing pages for maximum conversion. Developing an overarching strategy for visibility, visual identity, and branding on LinkedIn to bolster your company's presence on this indispensable platform. I have already supported over 30 companies in these areas. Here are a few references: LaRuche, NewEnergy, Vista-Ballon, Asterion, SandToGreen, Umains, HopLunch, DonDeChaleur, ... Feel free to reach out if you need guidance! 💡📈

📍 Context: I’m in charge of all the tasks which are related to digital marketing for the agency’s customers, and I also work on advertising topics such as creative sessions and content design-writing. 📌 Missions : > Project management & customer relation with a portfolio of 25 customers > Content writing for social networks, websites, blogs and television > Websites construction and management (under CMS like WordPress or Webflow) > Development of SEA campaigns and traffic management (w/ Google Search Console, Tag Manager, Pixel Facebook & Linkedin Insight Tag) > Sociological survey and SMM > Content translations (fr-en/en-fr) > Setup and coordination of TV advertising campaigns with big advertising departments (22M reached) > Social networks management (+450% increase on Facebook and Instagram) > Creation of content for promotional use > Participation to creative sessions

📍 Context : From the development of the strategy following the client brief, through sourcing, content validation and reporting, I was in charge of the complete implementation of influencer marketing projects for my clients portfolio. 📌 Missions : > Management of more than 200 operations with Facebook, Instagram, TikTok & YouTube creators between 5K and 2,5M followers > Implementation of amplification campaigns (Facebook Ads, YouTube Ads & TikTok Ads) > Results: 25M views, 1,8M reactions, sales increase of nearly 40% compared to N-1, ...

📍 Context: I trained in B2B Growth-Hacking through Kévin Dufraisse's training in order to help my clients achieve their goals through the acquisition and activation of their prospects on different channels (LinkedIn, emails, etc.). 📌 Missions: > Setup of outreach campaigns (Cold emailing, LinkedIn) using Waalaxy and La Growth Machine > Paid campaigns of lead generation > Creation and management of landing pages > Creation and distribution of lead magnets > Automatizations

📍 Context: I managed Influence & PR campaigns for several companies selling high-tech products and wishing to establish themselves in French-speaking markets (Belgium, France and Switzerland). 📌 Missions: > +100 operations with different kind of audiences and different influencers / creators (from 5k to 500k followers, 15M impressions) > 3.5M views on Youtube > 1.3M likes on Instagram / Facebook > Average sales growth over a half-year of ≈ 40% compared to N-1. > 1K content generated (videos & pictures) thanks to user generated content (UGC) & partnerships, used for our social networks and ads > 2M reached with press-relations operations

📍 Context: I helped my clients to develop their presence on the Internet thanks to the most appropriate acquisition levers according to their sectors of activity and their respective problematics. 📌 Missions: > Development of the digital presence (400% sales increase by setting up an Adwords campaign) > Websites construction (WordPress / Google Site / WebFlow) > SEO improvement > Auditing of working methods and implementation of a new intra-connected environments (almost 50% of staff time released to focus on highest valuated tasks) > Creation of global social neworks strategy (Instagram, Facebook, Linkedin & Twitter) > Managing of Press Relations with differents appropriates medias (LeFigaro - LePoint - etc.) > Watch and Management of the Influencers Relations for differents clients to improve their sales by elaborating partnerships with mid-tails & influencers carefully selected (ROI x11compared to other marketing techniques) > Working on global strategys for clients who wants to set up on European or French market > Reporting and analysis of all the operations made with next-steps preconizations

📍 Contexte : I participated in the implementation and coordination of communication campaigns for the launch of new devices throughout Northern Europe (Norway, Sweden, Finland, and Denmark). 📌 Missions: > Management of the marketing of the North part of Europe (4 countries) > Management and update of the eshops (4 differents) > Set up of pop-ups on websites (10 kinds w/ OptinMonster) > Emailing campaigns with A/B testing (Campaign Monitor & Create Send) > Rewriting and redesigning of the blog and the website of Resmed Finland

📍 Context: I worked on all subjects related to social networks and web-marketing within the company. 📌 Missions: > Social Media Management > Upkeep of the community on Facebook, Instagram & Twitter (45 to 60k) > Sales monitoring > Collaborations with influencers and micro-influencers (+50)

📍 Context: I set up various projects between Carrefour and retail chains to encourage visitors to shopping centers to come on days when the crowds are less, and also to increase the average duration of their visits. 📌 Missions: > Partnership between Carrefour Banque and the merchants (to encourage customers coming on days when affluence is lower) > Introduction of a Jukebox 2.0 within shopping centers (to increase the time spent in the center and as a consequence their average basket) > Project management between a programer and all the shopping centers Carmila which allow their directors to produce automated animated videos for social networks about all the offers they had at a specific moment, and implantation of this program in the backend of their CMS