Paul Carde

• Joined as first PM, defining and driving product vision and strategy, working hands-on to find and refine product-market fit • Built the Product org from the ground up: 3 product squads, team scaled to 3 PMs + 1 PMM, with efficient discovery, delivery, and prioritization processes • Owned the full product lifecycle and roadmap, working closely with engineering, sales, data, and clients, leveraging deep data analytics to validate market needs and ship high-impact, AI-enhanced features • Reworked pricing strategy and led go-to-market for new features and offers, in close coordination with sales and marketing • Drove product-led growth and international expansion, contributing to 8× ARR growth and establishing Happydemics as a global leader in Brand Lift measurement