Paul Fretté

Analytics Engineer • Data Project Management: Leading projects focused on data cleaning, normalization, and utilization to meet business objectives. • Data Optimization: Building structured databases to enable marketing automation and lead nurturing initiatives. • Automation and AI: Implementing and providing training on automation tools and generative AI to enhance processes. • Predictive Analytics: Leveraging data to develop predictive models, particularly in the real estate sector. • Strategic Collaboration: Partnering with marketing teams to align data-driven solutions with operational needs.

Sales Representative : •Conducted over 700 annual visits to professional wholesalers in the Western region to drive business development and ensure merchandising excellence. •Organized promotions, customer training, and process optimization to support sales growth. •Managed Philips stock audits and collection setups while fostering relationships with regional and national installers.

CRM Specialist – Oceanet Technology : •Managed B2B customer relationships using Dynamics CRM and Microsoft Office tools. •Qualified and updated CRM data to optimize sales and marketing efficiency. •Conducted telephone canvassing and fieldwork to generate business opportunities. •Organized internal events to enhance team collaboration and engagement.

Sales Advisor – The Kooples : •Achieved monthly sales targets, contributing to store revenue growth through exceptional customer service and personalized sales. •Organized merchandising to optimize product presentation and increase customer engagement.