Paul James

Senior Freelance UX/UI Designer with 9 years of experience helping startups and enterprises design and scale SaaS platforms across finance, healthcare, sustainability, and logistics. I specialise in simplifying complex workflows, building scalable design systems, and creating responsive, data-driven interfaces that deliver measurable business outcomes. Key achievements include increasing survey engagement by 7% and reducing planning permission timelines by 5 weeks through sustainability tool redesigns. I developed an ESG reporting dashboard with modular templates that improved reporting accuracy and data completion rates. In healthcare, I built role-based dashboards for a medical imaging annotation tool, reducing review errors and improving turnaround times. In fintech, I redesigned onboarding and transaction journeys for a banking app, boosting account creation rates and customer satisfaction, and created an investment portfolio comparison tool with simplified visualisations that enhanced decision-making. For logistics SaaS, I streamlined packaging and shipping workflows that drove adoption and team efficiency. I also delivered a cross-platform booking system validated through usability testing that improved mobile conversions, and redesigned enterprise onboarding flows that increased adoption and data completion rates. Recognized as a former Top Rated Upwork freelancer and Fiverr Pro Seller, I’ve built long-term client trust with 95% of projects delivered at 5-star ratings. With proven experience in Agile environments and cross-functional collaboration, I focus on aligning business goals with user needs to improve engagement, accelerate adoption, and reduce friction. Open to global SaaS design projects with flexibility across time zones.

This project involved talking to stakeholders, Setting up all research methods, and doing all stages of designs for the final handover. I built two design systems using material design 3 for one and Ios design guidelines for the other. Working in cross-functional teams with agile and scrum. I worked with the dev team to get the designs implemented across the website, ios, and android. Later on, I did the interviews for hiring product testers.