Paul Johanet
Client Services Director | Customer Experience
Salary / Daily rate
92700 Colombes, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Customer Experience Director with 15+ years driving digital transformation for automotive and retail brands. Delivered 33% lead growth for Škoda and 4x loyalty program expansion through strategic CRM and service design. Specialized in lead generation, loyalty programs, and data-driven customer journey optimization for enterprise clients.
Work experience
Client Services Director (Customer Experience practice)
DDB Paris
Nov 2021 - Present
5 years
Paris, France
Škoda France Digital Customer Experience: CRM Marketing, Loyalty Program, Website & App Management, Lead Management & Acquisition → Results: - +33% qualified organic leads for Škoda in one year - 4x increase in Škoda loyalty program members over three years - +2 ranks in loyalty for Škoda between 2023 and 2024 (New Car Buyers Survey) Volkswagen Group France: Designed and launched SHARGY in six months (2022), an MVP for a new mobile app enabling peer-to-peer rental of electric vehicle charging stations (Volkswagen Group France). Other clients: Thalys (CRM), Monoprix (Loyalty Program), Volkswagen Group France, Yves Rocher.
Teacher
Sup de Pub
Oct 2022 - May 2023
8 months
Paris, France
Master 1 - Users journey & Customer life cycles - Specialization in Strategic Planning
Group account director - digital, innovation, CRM & growth
OPEn - Omnicom Group
Nov 2020 - Dec 2021
1 year 2 months
Paris, France
Client: Peugeot Worldwide & Peugeot France - Consulting and support on digital strategies and operations - Definition and implementation of team structures (RACI) - Optimization of campaign creation and production processes
Intitulé de poste Growth Marketing and Communication advisor
FreelanceFreelance
Nov 2019 - Oct 2020
1 year
Paris, France
Skills: Analyse des données · Engagement client · Communication interpersonnelle · Transformation des activités
Proximity Paris
Oct 2016 - Oct 2019
3 years 1 month
Paris, France
Account Director
Jul 2018 - Oct 2019
1 year 4 months
Paris, France
Clients: - Mercedes-Benz Vans - Ubisoft, launch of Just Dance 2020 → best launch since the beginning of the franchise (2009) - P&G, AUSSIE Nourish - JDE, Tassimo and Jacques Vabre Launch campaigns, lead generation campaigns, digital journey optimization, content creation.
Digital Account Director
Oct 2016 - Jul 2018
1 year 10 months
Paris, France
Clients: Mercedes-Benz & Smart - Development of product launch campaigns and optimization of digital journeys - Operational budget of €800K per year → Result: 14% increase in incremental leads in one year (Mercedes-Benz).
Digital marketing consultant
Being TBWA
Jan 2013 - Oct 2016
3 years 10 months
Paris, France
Clients: Schneider Electric, Deezer, Piscines Desjoyaux, La Compagnie Boutique Airline - Management of digital projects: websites, applications, campaigns - Lead generation - Responding to RFPs (Requests for Proposals)
Digital account executive
Proteines
Jan 2012 - Jan 2013
1 year 1 month
Paris, France
Client : Sodébo - sodebo.fr redesign
Digital account executive intern
H agency
Jan 2011 - Jul 2011
7 months
Paris, France
Clients : Timberland Kids, Citroën, Jaguar, Groupama, Orange, CWF
Web project manager
Air Liquide - VitalAire
Mar 2009 - Dec 2010
1 year 10 months
Paris, France
Digital marketing intern
Pierre & Vacances
May 2008 - Jul 2008
3 months
Paris, France
Marketing studies intern
Angst+Pfister
Jun 2007 - Jul 2007
2 months
Paris, France
Education
Growth Tribe
6-Week Growth Marketing Immersive - Live & Interactive Online Classroom Experience
2020 - 2020
2 months
ESSEC Business School
ESSEC BBA - EPSCI
2006 - 2010
3 years 11 months