Paul Ward

Verantwoordelijk voor de digitale marketing- en performance-aanpak, met focus op leadgeneratie en datagedreven sturing over meerdere websites en kanalen. Nauwe samenwerking met marketing en sales. 𝗦𝗰𝗼𝗽𝗲:   • Uitwerken en implementeren van de meetstrategie (GA4, Google Tag Manager) en definiëren van conversie-events   • Opzetten en valideren van cross-domain tracking over verschillende websites   • Structureren van funnel-inzichten (van traffic tot lead) en identificeren van optimalisaties   • Voorbereiden en opzetten van paid campagnes (Meta, LinkedIn)   • Continue analyse en bijsturing op basis van performance data 𝗙𝗼𝗰𝘂𝘀: centralisatie van data, consistente meting en een schaalbare leadgeneratie-aanpak

Freelance digital growth consultancy focused on customer acquisition, performance marketing, CRO and data-driven optimisation across B2B and B2C environments.

• Doceren van digitale strategie en growth marketing, met focus op toepasbare frameworks   • Begeleiden van studententeams op echte klantcases, van analyse tot concrete uitwerking   • Sterke nadruk op datagedreven keuzes, funneloptimalisatie en KPI-gedreven sturing

I supported Rubey in developing and scaling its digital growth and customer acquisition strategy for its alternative investment platform focused on art and collectible assets. My focus is on digital acquisition, paid media, conversion optimisation, customer journeys, analytics and experimentation. 𝗖𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 is central to my role. 𝗞𝗲𝘆 𝗮𝗿𝗲𝗮𝘀:   • Digital growth & customer acquisition strategy   • Meta Ads & Google Ads   • Conversion optimisation & customer journeys   • Landing page optimisation & A/B testing   • Analytics, tracking & attribution   • CRM, first-party data & audience activation   • Market, audience & channel testing 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 to translate growth opportunities into measurable experiments and scalable acquisition processes. #Rubey #DigitalGrowth #GrowthMarketing #AlternativeInvestments #ArtInvestment

Hands-on growth and performance role within a large-scale digital subscription platform (Proximus Pickx). Focus on improving acquisition and conversion across digital journeys. • Analysed customer journeys and funnel performance to identify drop-off points • Contributed to experimentation roadmap (A/B testing) to improve engagement and conversion • Translated analytics and behavioural insights into concrete optimisation actions • Aligned marketing, product and data teams around performance-driven priorities • Improved conversion performance through structured testing and funnel optimisation

Led digital performance and lead generation initiatives within an international B2B environment, with a focus on funnel optimisation and measurable commercial impact. • Optimised digital funnels from traffic to qualified lead • Improved landing page and campaign performance through data-driven optimisation • Aligned digital marketing initiatives with commercial sales objectives • Coordinated internal stakeholders and external agencies across digital projects • Increased lead generation efficiency through continuous testing and optimisation

Supported digital growth initiatives across international markets, focusing on acquisition and conversion within a B2B environment. • Advised dealer networks on e-commerce optimisation and product communication • Analysed campaign and platform performance to identify optimisation opportunities • Improved acquisition quality through cross-channel optimisation • Aligned digital initiatives with commercial sales objectives

- Coordinated digital communication initiatives across the Benelux supporting the launch campaigns of the A-Klasse, CLA Sports Editions & CLA Private Lease Edition, B-Klasse and the GLE. - Worked in a structured, multi-stakeholder corporate environment coordinating with internal departments, advertising and media agencies.

𝗦𝗵𝗿𝗶𝗺𝗽 𝗧𝗲𝗺𝗽𝘂𝗿𝗮 𝗚𝗿𝗼𝘂𝗽 (multi-venue hospitality group) Within Shrimp Tempura Group, I supported the digital performance and booking optimisation of multiple hospitality venues. The focus was strongly revenue-driven: increasing reservations, improving average ticket value and maximising occupancy through digital channels. My role included:   • Optimising online booking flows via external reservation platforms   • Monitoring booking conversion performance and reducing drop-off   • Supporting upsell mechanics and average order value optimisation   • Analysing campaign-driven reservations across paid and organic channels   • Contributing to digital acquisition strategies to maximise peak-period revenue   • Contributed to measurable improvements in booking conversion and average ticket value by optimising digital reservation flows and upsell logic. The objective was not just visibility, but measurable impact on bookings and revenue. This required close alignment between digital campaigns, booking platforms and on-site operations.

𝗪𝗘𝗖𝗔𝗡𝗗𝗔𝗡𝗖𝗘 - 𝗙𝗶𝗿𝗲 𝗜𝘀 𝗚𝗼𝗹𝗱 - 𝗘𝗹𝗿𝗼𝘄 𝗧𝗼𝘄𝗻 𝗔𝗻𝘁𝘄𝗲𝗿𝗽 - 𝗟𝗮𝘂𝗻𝗱𝗿𝘆 𝗗𝗮𝘆 - 𝗦𝘂𝗺𝗺𝗲𝗿 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 At Atmosphere Architects, I was closely involved in the digital sales performance of multiple large-scale festival brands. Beyond communications, the focus was strongly commercial: driving high-volume online ticket sales within tight timeframes and structured sales waves. I contributed to optimising the end-to-end ticketing journey, including:   • Wave-based pricing strategies and scarcity-driven sales mechanics   • Optimisation of ticket flows (individual and group logic)   • Upsell and cross-sell flows (food & beverage packages, lockers, add-ons)   • Monitoring performance during peak traffic moments   • Supported measurable revenue growth during high-traffic ticket sales waves by optimising conversion flows and upsell mechanics. The core challenge was clear: sell as many tickets as possible, as efficiently as possible, while reducing friction in high-pressure sales moments. This required close monitoring of funnel performance, campaign impact and user behaviour across channels.

At YaYa, a European fashion retail brand, I supported digital growth initiatives with a clear focus on e-commerce performance and customer journey optimisation. My role combined strategic thinking with hands-on execution across digital acquisition, platform performance and conversion improvement. Key contributions included:   • Supporting optimisation of online product and category journeys to improve engagement and conversion   • Monitoring campaign performance across paid and organic channels to drive qualified traffic to the e-commerce platform   • Contributing to data-driven optimisation initiatives based on behavioural insights and performance analytics   • Aligning digital initiatives with commercial objectives for the European market The focus was not only on visibility, but on measurable impact across traffic, engagement and conversion performance within a competitive retail environment.

Social Media strategy and ad campaign planning for client Delhaize.

Social media strategy for UNIQLO, promotion for new shops in Antwerp. Project management on several digital marketing projects, website consulting, email marketing campaigns.

Working for major FMCG brands in the Be-NL-Lux: creative digital marketing strategies and implementation. Social activation strategies and implementation. Clients: COCA-COLA (core sparkling brands), PROXIMUS, PANOS, LAMB WESTON, BEN & JERRY'S, BARBECOOK, BRUSSELS AIRPORT, CARREFOUR, CHAUDFONTAINE.

As the Digital Activation Manager BeNeLux I was responsible for defining and implementing the digital plans to develop the brands and the corporate image in Benelux (in close collaboration with the NWEN Digital Team). Furthermore, it was my responsibility to implement and amplify the BU Digital communication and activation plans, managing the local web sites and crisis management process in coordination with the communications team. Additionally, I managed & coordinated digital agencies in the BeNeLux.

Creative digital marketing projects & social media activation strategies for major FMCG brands in the Be-NL-Lux. Supporting brand activation projects in BE, NL, FR and UK. Clients: COCA-COLA (all brands), BEN & JERRY'S (Unilever), CHAUDFONTAINE, KELLOGG'S, LEFFE, JUPILER, HOEGAARDEN, KRAFT, HEINZ, DUREX, VEET, QUICK & other major FMCG brands.

Digital marketing projects for major FMCG brands in the Be-NL-Lux Clients: COCA-COLA (core sparkling brands), NESPRESSO, MCDONALD'S, VOLKSWAGEN, UNIBET, ROYCO, PALM, AIKI, GIMV, VOORUITZICHT, WILKINSON, AB INBEV & other major FMCG brands.