Paula Cárdenas

After several years learning from the best in the agency and corporate world, I decided to start working for myself. In the last 3 years that I have been freelancing, I have: • Provided strategic guidance and creative solutions for several clients in partnerships, social media, and strategy planning, always backed by a deep analysis of the audience, market, and industry’s data. • Assisted clients as a freelance marketing manager for the Spanish and LATAM markets, dealing with everything marketing-related in longer-term missions. • Managed & assisted event, shooting, and campaign production for clients in Barcelona & Paris. • Worked across the tech & lifestyle industry with clients like IMAGIN, ISDIN, Maison Violet, Elle Magazine...

During my apprenticeship at Shibsted Spain (now part of Adevinta Spain), I collaborated with the marketing team of Fotocasa and Habitaclia, two of the biggest real estate digital platforms in the country. Reporting to the Head of Customer Engagement, I assisted the team in: - Email Marketing and Campaign Launch: creation, management, launch, and monitorization of weekly email campaigns for audiences of 1000+ users. Included regular A/B testing, management of the creative deliverables with external agencies, and results analysis for insight extraction. - Digital campaign launch: assisted in creating and managing regular digital campaigns across platforms, and collaborated extensively with external agencies. - Event planning and management, assisting in B2B corporate events held almost every other week with an average of 100 invitees. - Creation of regular benchmarks on the competition, focused primarily on their digital presence.

For my first internship, I had the honor of being trained in Social Media and Content by the exceptional professionals at Cyberclick. I spent a full year focusing on: - Community Management: managed several Facebook communities, focusing on increasing engagement by regularly posting curated content, interacting with followers, and moderating the conversations. - Content planning: creating of content calendar across platforms for several accounts, content sourcing, and curation. - Data and results analysis: social metrics analysis and monitoring, including weekly reports on the performance of several accounts. - Paid Media Campaigns assessment: assisting with creating and launching several paid media campaigns for clients like SNCF and Iberia, amongst others.