Paula Rocha

Celeste is an AI startup specializing in cutting-edge solutions that combine automated transcription with advanced data intelligence for voice content. As head of marketing, I lead the company’s end-to-end marketing and communications strategy, driving brand awareness, user acquisition, and revenue growth. • Developed and executed integrated marketing campaigns across organic and paid channels, contributing to achieving 25,000+ users within one year; • Built and managed the company’s full digital presence, including website strategy, blog content, SEO, social media, and lead nurturing workflows; • Collaborated with the sales team to develop targeted email campaigns and account-based marketing initiatives, directly supporting new business wins; • Managed external PR agency and secured media coverage, significantly increasing brand awareness among target audiences; • Oversaw executive branding efforts on LinkedIn and coordinated speaking opportunities for C-level leadership; • Conducted competitive analysis and market mapping to develop go-to-market strategy and refine product messaging.

I co-founded Nomadiq, a digital marketing agency with a proprietary methodology designed to help SMEs build full-funnel marketing strategies. • Led strategic planning for 30+ projects across content marketing, paid media, email campaigns, LinkedIn executive branding, and website development; • Managed client relationships and business development, achieving 84% client retention through customized, results-driven marketing strategies; • Coordinated cross-functional teams of content creators, designers, and developers, ensuring timely and high-quality delivery across all channels; • Analyzed performance data across channels to optimize campaigns and guide decision-making, resulting in consistent ROI growth.

As a freelance Senior Content Strategist, I lead high-impact content initiatives for major media groups and tech companies, combining journalistic storytelling, SEO, and executive positioning to drive engagement and strengthen brand authority. • Produced branded content for Editora Globo, one of Brazil's leading publishers, across tier-one outlets such as Valor Econômico and Época Negócios, crafting feature articles for global brands like Deloitte, Mastercard, Microsoft, Cargill, NTT DATA, Meta, BASF and Shell; • Conducted interviews with C-level executives in both Portuguese and English to develop strategic narratives that highlight innovation, leadership, and business outcomes; • Covered live industry events and conferences, delivering real-time editorial content with fast turnaround and high editorial standards; • Developed SEO-driven blog content, LinkedIn articles, and e-books for Stark Bank, a B2B digital bank with 700+ clients, increasing organic traffic and brand awareness within the fintech ecosystem; • Led LinkedIn content strategy for C-level executives, enhancing visibility, engagement, and brand voice; • Delivered tailored content strategies aligned with client business goals, with deep expertise in technology, finance, and agribusiness sectors.

At EPR Comunicação Corporativa, a public relations and inbound marketing agency with over 30 years in the market, I developed and executed strategies for B2B clients in the technology, industry, and healthcare sectors, focusing on enhancing brand visibility and reputation. • Crafted tailored communication plans for clients such as MicroStrategy, Polycom, Fanem, and Wolters Kluwer Health; • Wrote press releases, media articles, and industry reports, translating complex technical topics into clear, engaging stories; • Managed media relations, pitching to top-tier journalists, and securing consistent coverage in specialized and mainstream outlets; • Coordinated internal and external events to strengthen brand positioning and stakeholder engagement; • Conducted client service and account management with strong relationship-building and on-time delivery; • Collaborated with cross-functional teams to ensure alignment between PR, marketing, and business objectives.

Covered daily economic and commodity markets directly from Brazil’s Stock Exchange (BM&F BOVESPA) for one of the country’s leading agribusiness news outlets. • Produced reporting on economic trends, commodity prices, and market analysis to inform agribusiness audiences; • Conducted interviews with market analysts, traders, and industry experts to deliver authoritative, up-to-date coverage; • Managed social media channels to expand audience reach and engagement with real-time news updates; • Collaborated with the editorial team to ensure accuracy, relevance, and consistency across digital platforms.

Supported daily coverage of Brazil’s commodities market for one of the country's leading agribusiness news platforms. • Wrote news articles and price updates on agricultural products; • Assisted in the analysis and publication of commodity market trends to inform agribusiness professionals; • Ensured accurate, real-time updates across digital platforms to support editorial consistency and audience trust.