Pauline Duffour

Conceive and deploy Air Power Advocacy programs for French Air Force, reporting to SIRPA Air

Elaborate and deliver brand and digital strategies for French Government Related Entities. This includes identifying, analyzing and selecting brand's target audiences, competitive frame of reference and key end-users benefits in various areas of expertise such as Defense, Education, Culture, Environment, Interior, Foreign Affairs, Finance and Economics. Project leader from design, approval, implementation, reporting to ongoing support. Keynote speaker for the APIE's brand & legal training programs and seminars

Strategic Partnership Manager - Defined the strategy, roadmap and sales approach for France - Build the first 11 partners portfolio : Adobe, Hybris, SiteCore, Episerver, Google, Demandware, Experian, Varnish, Rally Software, Sprinklr, Hootsuite. - Developed two new offers with Adobe and Sitecore - Developed and execute marketing campaigns to drive pipeline and revenue generation Business Developer - Developed new business/accounts - Conducted RFI/RFP - Closed deals with major key accounts Digital Strategist - Conceived digital strategies for the Beauty, Luxury, Industry… - Worked as a Digital Transformation consultant (Assessment, benchmarks…) - Wrote articles, white papers and conference speaker AEM Project Manager (WCM & DAM projects) - Planned the project delivery - Organized Team Coordination - Maintained the day to day relationship with customer and suppliers and follow up the development progress - Followed up the budget and report

Deployed the global marketing strategy locally Deployed global marketing campaigns and digital initiatives related to 4 Business Lines : Health & Public Services, Financial Services, Resources and Management Consulting (sales campaign, events, partnerships, external communication)

(A EUROPEAN LBS STARTUP) Corporate: redesign the web site (design, ergonomics and content) PR: drive the PR agency, write press releases, press kit Affiliation: manage affiliate program liaising with the Effiliation's platform HR development: define HR management plan (employee engagement, team building, communication) Financial and administrative management: reporting and KPIs, payroll, accounting

Developed 3 new media linked to the IT market (online media, guides) Managed sales operations for third parties (trade shows organizers, advertising agencies, content providers) Contracted with the main French trade shows organizers (Reed Business, Infopromotions, Ebusiness, Tarsus)

Acquired and developed www.guideinformatique.com Defined the marketing strategy, business development, communication Managed a group of 3 people

Launched first and second edition of the Mobile Office Guide In charge of sales, production, printing and issuing Managed a group of 3 people