Pauline Feutry
Image and Digital Communication Specialist
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
10+ years of experience in image, global communication and content creation within the fashion and luxury industries. I have developed a 360° approach based on multidisciplinary skills — creative, technical, and strategic — combined with in-depth knowledge of European, Asian and Middle Eastern markets, and the ability to translate sustainable and social commitments into brand narrative.
Expérience de travail
Creative Strategist
IndépendantFreelance
oct. 2024 - Présent
2 ans 1 mois
Paris, France
• 360° Communication Strategy • Social Ads Campaigns • Social Media Strategy • Artistic Direction • AI Content Creation (images & videos) • Editorial Content Creation • SEO Strategy, SEO Social & GEO • Prompt Engineering
Digital & Social Media Manager
ICICLE
déc. 2018 - sept. 2024
5 ans 10 mois
Paris, France
• Reported to the Marketing / Communication Director, supported the brand growth and enhanced the brand positioning in China (20% global growth YOY). • Established the EU digital presence, launching the e-commerce website and global social media. Defined editorial guidelines, SEO and content strategy. • Managed multi-channel paid / organic campaigns and brand experiences aligned with the brand values and identity, using data analytics to report on performance. • Created multimedia content (social ads, videos, podcasts) for diverse audiences. • Directed digital projects from concept to launch (mini-websites, experiences). • Led a team. Coordinated with agencies. Oversaw the digital budget. • Managed influencer partnerships to extend brand reach in key markets.
Creative Content Manager
CHANEL
juin 2015 - nov. 2018
3 ans 6 mois
Paris, France
• Designed and executed digital communications plans (fashion and culture). • Created visual concepts and narrative frameworks for major brand campaigns. • Developed key messages and storytelling for social media, website, and blog. • Collaborated with creative teams to produce multimedia content. • Managed the editorial calendar for social channels, blog, and newsletters. • Supervised a team and coordinated campaign rollouts across multiple regions.
IFM Collaboration
Hermès
avr. 2015 - avr. 2015
1 mois
Paris, France
IFM Collaboration
Olympia Le-Tan
mars 2015 - mars 2015
1 mois
Paris, France
Creative Briefing Experience
LVMH
janv. 2015 - janv. 2015
1 mois
Paris, France
IFM Collaboration
Maison Michel Paris
oct. 2014 - oct. 2014
1 mois
Paris, France
Content creation project for MAISON MICHEL, photoshoot at the CHANEL studios.
Accessory and Embroidery Designer Assistant
Louis Vuitton
sept. 2012 - juil. 2013
11 mois
Paris, France
Formation
Institut Français de la Mode
Master, Image Design
2014 - 2015
10 mois
Artistic Direction Major in the areas of fashion image, strategy and brand communication: brand image strategy, editorial content (print and digital media), web design, web strategy, Art Direction, visual merchandising. Collaboration with HERMÈS, CHANEL, LVMH, MAISON MICHEL.
Academy of Art University
Master's Degree, Fashion Design & Communication
2011 - 2012
11 mois
A one-year academic exchange program at the Academy of Arts in San Francisco specialised in Fashion Design & Communication section, made possible through a partnership with Studio Berçot.
Academy of Arts University
Master's Degree, Fashion Design & Communication
2011 - 2012
1 an 1 mois
Studio Berçot
Bachelor's degree, Fashion Design
2010 - 2011
10 mois
Résultat : Bachelor's degree
Parisian fashion school. Bachelor’s degree in Fashion Design. Awarded the university exchange scholarship to study for one year at the Academy of Arts in San Francisco.
Royal Academy of Fine Arts Antwerp
Bachelor's degree, Fashion Design
2008 - 2010
3 ans
Bachelor Fashion Design
Atelier de Sèvres
Foundation year for art school entrance exams, Arts and design
2007 - 2008
10 mois
Résultat : Successfully passed the entrance exam of the Antwerp Royal Academy of Fine Arts.
Foundation year for art school entrance exams.
Portfolio
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