Pauline Guesne

> Managed projects including the turnaround of an unprofitable SME in Education, restructuring a family-owned group of 15 companies valued at nearly €50 million in the Energy sector, and developing a launch plan for an emerging start-up in Textile. > Serving as a Board Member at Novex, an SME specializing in B2B and B2C sales of beauty and hygiene products.

> Bootstrapped and led a DeepTech-certified company, recognized as the best French startup by CCI Internationale in 2019 and ranked among the world's top 20 fashion and retail startups at The Arab Luxury World Conference in 2018 in Dubai. > Expanded the client base to over 200 B2B customers across 25 countries, achieving 60-70% annual recurring revenue (varying by year) and over 60% export revenue. Pre-COVID, annual revenue growth was a steady 30%. > Secured €2.8 million in grants (including €1.9 million in non-refundable grants) and €800,000 in bank loans. > Developed four business models: successfully launched and made three profitable in both B2B and B2C (innovative shirting, innovative fabric, anti-COVID masks), plus one DeepTech model (100% recycled textile fibers, B2B Refact®). > Skills acquired: SME management (HR, accounting, legal), sales strategy & export (including international logistics), B2B marketing and communication (>250 press features), fundraising (equity €1million, debt, grants), recruitment, and team management (total of ~40 employees, including remote staff in other countries).

> Led projects in Energy and Industry sectors, including customer acquisition strategies in Energy, digital strategy development in Construction, CRM creation with accompanying marketing strategies in Energy, loyalty program development in Aeronautics, and B2C loyalty strategies in Energy. > Promoted to Senior Consultant after just one year on a permanent contract (typically three years), and assumed managerial responsibilities prior to departure.

> Performed market analysis, reporting, and presentations to headquarters (in English) > Contributed to the marketing strategy for the Teraxyl, Vademecum, and Denivit brands > Responsible for the P&L of Denivit

First introduction to market research, where I developed the ability to engage and persuade people within seconds. Conducted consumer surveys and organized focus groups, requiring adaptability, communication skills, and quick thinking to encourage participation and gather valuable insights.