Pauline Le Martret

Strategic and creative vision Project management : retro planning, coordination with teams, briefing, project follow up, performance analysis Content production Budget management

Digital brand strategy through the digital flagship across key product categories (polo, sport, footwear): positioning, activation and amplification strategy, creative brief, dedicated content production, and tailored digital experiences. Project management for online campaign launches (collaborations, brand campaigns, product launches): call for tenders, creative briefing, project and development follow-up, budget management, and content production. Content production and event amplification (fashion show, Roland-Garros, sports challenges). Coordination and follow-up with North America, South America, Asia, and EMEA markets. Performance analysis and reporting.

Redesign of the brand section on the digital flagship: retro planning, orchestration and amplification plan, UI/UX reflexion Production of digital contents Contribution and copywriting follow up Monitoring of the online publications on the digital flagship (landing pages follow up) Content communication Online and offline benchmark Performance analysis and reporting

AMOA formation platform launch - Development of the communication strategy dedicated to the markets - Definition of the commercial plan - Preparation of a sale offer for the recruitment firms - Amplification and emailing campaign for the launch of the platform - Gamification plan