Pauline Leroy

Website & Content - Complete website overhaul via Claude Code - Vercel (multiple versions, animations, copywriting) CRM & Pipeline (Attio) - Setup of acquisition pipelines / funnels - Creation of workflows: nurturing, data cleaning, enrichment Lead Scoring & Signal - Design and finalization of the Cargo scoring model Receiving signals to qualify our leads Multichannel Acquisition / Paid (new section) - Building Google Ads (Search) campaigns - Defining the outbound multichannel strategy

Consulting mission for a major industrial player in the motor technology sector, supporting their digital marketing transformation with a focus on CRM, nurturing strategies, and tracking. 🔹 Diagnosis & Strategic Framing • Led kickoff workshops and co-defined marketing objectives with key stakeholders • Identified personas, mapped user journeys, and prioritized use cases • Provided guidance in selecting a CRM adapted to industrial B2B marketing needs (benchmark, evaluation, recommendations) 🔹 Data Strategy & Segmentation • Defined segmentation criteria and structured the marketing database • Facilitated workshops on lead scoring and tracking implementation • Designed a comprehensive tracking plan aligned with data activation goals 🔹 Reporting & Strategic Recommendations • Delivered a mid-project report summarizing key findings • Provided actionable recommendations for future implementation: workflows, KPIs, lead management and tool integration

🔹 Growth & Acquisition • Design and automation of email campaigns (acquisition, re-engagement, onboarding) • Segmentation and enrichment of contact databases (clients and prospects) • Deployment of multi-channel strategies (email, in-app, LinkedIn, webinars) • Continuous testing and optimization (test & learn) 🔹 Product & CRM (Hubspot) • Mapping and implementation of automated workflows • Data cleaning and structuring (properties, duplicates, dynamic views) • Cross-tool synchronization (Rudderstack, N8N, Livestorm) • GDPR compliance setup (cookie management, subscription types, analytics) 🔹 Website & User Experience • UX/UI optimization: key page redesigns, new user journeys • Wireframing and prototyping on Figma, integration of new features • Ongoing improvements: SEO, mobile responsiveness, maintenance and bug fixes 🔹 Content & User Support • Creation of educational videos and product tutorials (Arcade, Dust) • Development of interactive resources to support product adoption

- Lead acquisition - Automation via Hubspot - Website development + SEO optimization - Content marketing: video, photos, landing pages, leaflet...

• Automated marketing campaigns based on offer lifecycle (listing, D-2 before end, auction close) • Built buyer journey automation (registered, first bidder, first buyer, repeat buyer) • Created targeted campaigns by product preferences (quality, category) and buyer location • Integrated products (lots) into HubSpot using custom objects and modules for email personalization • Structured customer journeys: onboarding, nurturing, teasing, reactivation, cold campaigns

🔹 Acquisition Strategy & SEA Campaigns • Setup and management of Google Ads campaigns (France) • Copywriting and automation of email sequences • Conversion tracking: purchases, downloads, key user interactions • Landing page optimization and UX analysis via Hotjar 🔹 Automation & Tracking • Implementation of automated scenarios using N8N • Setup and optimization of workflows in ActiveCampaign • Dashboard configuration for performance monitoring (Looker Studio) 🔹 Content & Website (Webflow) • Creation and redesign of training pages • SEO content updates, cookie banners, responsive adjustments • Development of interactive learning materials (Arcade, Napkin), brochure creation

• Developed and maintained automated integrations between Pipedrive CRM and external tools (Typeform, webhooks) • Created dynamic dashboards to monitor Meta Ads performance and sales KPIs (calls, clients, meetings) • Built and optimized automated reporting systems to streamline performance tracking

🔹 CRM Structuring & Migration • Defined the data model (conceptual data schema) • Fully migrated the customer/prospect database from Sellsy to Hubspot • Cleaned, standardized, and enriched data (duplicates, properties, products) • Set up lead nurturing and acquisition workflows • Integrated new tools (Aircall, Hotjar) 🔹 Website & Lead Generation • Complete website redesign (WordPress) • Built conversion funnels and new acquisition journeys • SEO and responsive optimization, cookie banners, A/B testing • UX tracking and adjustments via Hotjar 🔹 Ads Campaigns & Tracking • Managed and optimized Google Ads campaigns • Created and monitored Meta Ads campaigns • Set up performance dashboards (Hubspot, Looker Studio) 🔹 Internal Processes & Optimization • Improved lead tracking and qualification workflows • Implemented lead scoring, segmentation, and nurturing strategies • Trained internal teams on CRM usage and documented processes

- Vente de thés japonais en ligne - Création du site internet et de l’offre produit

- Acquisition through email campaign. Target audience: office manager - Regular interactions with the product team - Implementation of marketing tools. - Coordination of the sales and marketing team

- Create and launch online the following websites: AS Formation, Astralios, Diagonal HSE, AS Accompagnement, Alios (new brand) - Build SEO strategy for all websites - Create prints and content for social media networks - Develop communication strategies for all companies (publication schedule, emailing, events etc.) - Implement acquisition strategies through emailing and LinkedIn - Implement paid search console (Facebook, Google Ads) - Manage a team of 2 to 3 people

Creation of the concept from start to finish: - website - social networks (Facebook, Instagram, advertising, Adwords) - illustrations website - photos-videos - development of audio-guides, travel plans, local trip Logo and animation of the logo : Romane Vix

Localization of TVC, online videos, print, banners

- Created a new brand identity for MD Boissons (logo, fonts, colors) - Made sales and marketing support (corporate supports, discounts of the month, business cards, wines catalog, spirits catalog and a tea catalog) for MD Boissons - Prepared a trade show display for an important event: EGAST - Organized our database to promote our brand and update our system

- Professionnal video and audio recording - Video production and video editing - Animation of social network - Operationnal development - Elaboration of scenarios and technical specifications - Articles and graphic creations - Website maintenance (Magento) - Customer and supplier relation