Pauline RAFFAITIN
Founder Operator | 13 years building premium brands | Brand, Sales & Operation
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I built a sustainable premium spirits brand from scratch as an intrapreneurship project: from product creation to national distribution (1,200+ B2B clients), with full P&L ownership. Before that, Head of Marketing & Communication (Bollinger family group) managing 20+ brand portfolios and 8 FTE. My edge: turning a great idea into a brand, and a brand into a commercial success story. Open to conversations with founders and teams building something ambitious and sustainable in premium, hospitality, lifestyle, wellness & health
Expérience de travail
Founder (Intrapreneurship) & Director
Anaë Gin
sept. 2021 - Présent
5 ans 2 mois
69340 Francheville, France
– Intrapreneurship | Founder of the SASU & Brand Launch (Anaë Gin – Groupe Bollinger) – Launched and scaled a premium spirits brand from concept to national distribution – Full ownership of market entry, go-to-market strategy and revenue growth – Managed end-to-end P&L and financial performance – Built and led national operations across sales, marketing and supply chain – Developed B2B distribution network (1,200+ clients nationwide) – Recruited and led core leadership team (5 FTE) – Deputy Member – Madame Bollinger Endowment Fund
Head Of Marketing
Bollinger Diffusion
sept. 2019 - mai 2023
3 ans 9 mois
Paris, France
– Owned market strategy for a 20-brand premium portfolio – Drove revenue growth and brand positioning in highly competitive categories – Orchestrated digital marketing strategy including paid ad campaigns – Managed €8M budget and performance tracking – Led cross-functional execution with sales, trade marketing and operations – Managed and developed a team of 8 FTE
Senior Brand Manager
Remy Cointreau
nov. 2016 - sept. 2019
2 ans 11 mois
Région de Paris, France
Chef de produit senior pour l'ensemble des marques du portefeuille Rémy Cointreau (LOUIS XIII, Remy Martin, Bruichladdich, The Botanist, Mount Gay); Delamain Cognac; Tullibardine
Brand Ambassador - Sales Manager
GODET FRERES COGNAC ET EAUX DE VIE
oct. 2015 - oct. 2016
1 an 1 mois
Royaume-Uni
– Sales & Brand Manager – Cognac Godet, UK – ON & OFF Trade – Brand Development & Commercial Strategy
National Marketing Coordinator for Champagnes Piper-Heidsieck and Charles Heidsieck
Remy Cointreau USA
mai 2014 - juin 2015
1 an 2 mois
New York, État de New York, États-Unis
– Managed brand marketing operations, including event logistics, field programs, budget tracking, competitive analysis, and HNWI brand representation in the US market.
International trade marketing manager for Giorgio Armani
L'Oréal
janv. 2013 - juil. 2013
7 mois
92300 Levallois-Perret, France
Formation
ESCE
Double Master degree, International marketing & business
2008 - 2013
5 ans 1 mois
Indian Institute of Planning and Management
Bachelor, International Businness & Marketing
2011 - 2012
1 an 1 mois
Licences et certifications
WSET LEVEL 2
Délivré le : –