Pauline Tourneur

Job creation after a 6-month mission as Product Manager and a 300 M€ fundraising; Digital transformation acceleration in a fast-moving environment. Part of Digital & Business Factory - Lead the Go-To-Market strategy & ensure high adoption towards 15 000 independents real estate consultants (network marketing, MLM) - Act as the “voice of the customer” - Manage the User's Club (a community of 400 self-employed agents), facilitating co-construction of innovative digital products Key accomplishments: 15 product launches; + 87% engagement

Skills: Data-driven Decision Making · Product Vision · Stakeholder Relations · Key Performance Indicators · Competitive Analysis · English

- Managed the operations and P&L -> Sold to Spark Network SE https://www.linkedin.com/company/spark-network-services/about/ - Defined and execute marketing & communication plan : brand awareness, audience and leads acquisition and subscriptions (new TV campaign, media plan, digital and performance marketing); - Oversaw the efficient day-to-day operation with the multifunctional teams : marketing, tech, product, customer care, events - Managed the human ressources and legal aspects

- Define and execute product strategy - Enhanced the user experience & increased monetization on the website and mobile applications - Analyze competition and data, and captures customer requirements - Manage the Product Roadmap (desktop and mobile) in an agile manner & specify product requirements (user’s stories) - Manage a team of 2 product owners & 1 UX designer

- Defined the strategy and the Roadmap across Europe (12 countries) for all advertising products : Search (SEA/SEM), Display, ad exchanges - Prioritise and drive products through the product development process : PRD’, localisation, tests utilisateurs, communication - Managed their successful deployment across Europe : localization, user testing, communication and training support to sales and marketing teams - Managed the product management team in Europe (London) : 5 Product managers and 1 Marketing and communication manager - Defined the strategy and the Roadmap across Europe (12 countries) for all advertising products : Search (SEA/SEM), Display, ad exchanges - Prioritise and drive products through the product development process : PRD’, localisation, tests utilisateurs, communication - Managed their successful deployment across Europe : localization, user testing, communication and training support to sales and marketing teams - Managed the product management team in Europe (London) : 5 Product managers and 1 Marketing and communication manager

- Planned, organized and managed the launch (Go To Market) of a new advertising platform (adwords) within Europe (Panama: # 1 Yahoo! Priority) - Managed the multifunctional Project team : 15 persons in London, Dublin and Paris - Solved interdependencies and established communication flow between US and EU teams at all levels

Job in between California (USA) Dublin (Ireland), Paris (France) - Defined and managed editorial guidelines for adwords campaign, based on relevancy, sales objectives and legal constraints - Created, developed and reinforced Search strategist roles as consultants within markets : FR, then Southern EU, and rest of EU - 35 people - Recruited, trained and managed teams, based first the in US, then Europe