Pavel Beljan
Growth Consultant | Product & Data Analytics
Salary / Daily rate
Rotterdam, Netherlands
Mobility: Amsterdam, Utrecht, ...
Freelance
Can come onsite
Skills
Languages
About me
Intro
I set up analytics measurement end to end: tracking plans, event taxonomies, GA4 and GTM implementation, consent setup with OneTrust, Cookiebot and CookieYes, and reporting in BigQuery and Looker Studio. Five years of client work across e-commerce, SaaS, fintech and health. The audits I run pinpoint underperforming channels, tracking gaps and funnel drop-off points, and have driven 30% conversion-rate improvements. Day to day: GA4, GTM, BigQuery, Looker Studio, Amplitude, Mixpanel and SQL.
Work experience
Growth Consultant | Co-Founder
ReadyScale
Dec 2021 - Present
4 years 11 months
Rotterdam, Netherlands
• Owned client analytics engagements end to end for e-commerce, SaaS, and fintech clients: discovery, KPI definition, event taxonomy design, GA4 and GTM implementation, and stakeholder reporting. • Built reporting infrastructure in BigQuery and Looker Studio for a global home-appliance brand, unifying device telemetry, battery data, and app and web usage into one reporting layer. • Rewrote a banking client's scheduled BigQuery queries, cutting processing costs by 90% and saving €3K in year one while preserving every insight in their reporting. • Implemented consent management platforms (OneTrust, Cookiebot, CookieYes) with Google Consent Mode across multiple client sites, keeping advertising and analytics tracking compliant and stable. • Built the agency's outbound engine end-to-end: Apollo.io prospecting, all cold email and LinkedIn copy, domain and inbox infrastructure with warmup, and an AI agent that auto-qualified leads by scoring their email and tracking setup, then wrote the outreach hooks their issues earned. • Established a growth-services partnership with an international software agency by training PMs to recognize upsell signals; the qualification questionnaire I designed scored every active project and produced a prioritized pipeline for ASO, email marketing, and paid advertising engagements.
Co-Founder
Validd
Jan 2026 - Jul 2026
7 months
Rotterdam, Netherlands
An AI web agent that tests GA4 tracking for e-commerce • Defined technical specifications for engineering (data layer architecture, event schema design) and created the accuracy benchmarking framework used to validate every product release. • Built an AI prospecting agent that scanned e-commerce sites for externally detectable tracking failures (incorrect parameters, incorrectly triggered events) and turned findings into personalized outreach hooks, cutting per-lead research 5x. • Converted 10% of cold outreach messages into beta users by prospecting web analytics specialists via LinkedIn Sales Navigator, writing all outreach copy, and running demos and CRM follow-up. • Built a Notion-based CRM and pipeline end-to-end: prospect tracking from first touch through activation, meeting transcript processing against a structured template, and automated routing of surfaced product ideas from those transcripts into the engineering roadmap.
Endava
Oct 2021 - Dec 2024
3 years 3 months
Product Data Analyst
Jun 2022 - Dec 2024
2 years 7 months
Led multiple product analytics engagements for clients across diverse industries, including e-commerce, SaaS, fintech, and travel • Created data tracking plans with product, marketing, and development teams, to enable advanced analysis, and implemented QA processes that ensured accuracy. • Analyzed product and marketing data in GA4, Amplitude, Mixpanel, and Looker Studio to guide client decisions, improve feature performance, and resolve data discrepancies across systems. • Specialized in analytics audits that pinpointed funnel drop-off points, underperforming channels, and tracking gaps, driving 30% conversion-rate improvements. • Defined KPIs with client leadership and built performance dashboards that redirected teams toward the highest-impact work across multiple competing engagements. • Led weekly education sessions for a team of 5 analysts, facilitating skill development and driving initiatives such as a framework that reduced client onboarding time by 30%.
User Engagement Specialist
Oct 2021 - Jul 2022
10 months
Zagreb, Croatia
• Generated conversion uplifts of up to 70% versus control groups by designing, executing, and analyzing structured A/B tests across lifecycle campaigns and newsletter campaigns. • Planned and executed personalized multi-channel campaigns (push, email, in-app, SMS) in Braze, Customer.io, and Leanplum, reaching millions of active users. • Rebuilt onboarding and win-back lifecycle strategies, increasing conversion by more than 20%. • Coded responsive HTML emails with Jinja and Liquid templating, meeting ESP-specific deliverability requirements and avoiding spam placement.
Junior Researcher
Prizma CPI
Apr 2019 - Oct 2021
2 years 7 months
Zagreb, Croatia
• Conducted brand awareness, segmentation, loyalty, and satisfaction studies for clients in telecom, politics, tourism, and pharma. • Owned all research phases: study design, questionnaire development, in-depth interviews, quantitative and qualitative analysis, and reporting.
Education
Faculty of Humanities and Social Sciences, University of Zagreb
Master, Psychology