Pedro Fernandes

First ever course in history focused NFTs and the Metaverse, delivered on-chain and in the metaverse. The University of Nicosia (UNIC) has been a leader in cryptocurrency education and research since 2014, when it taught the world’s first for-credit cryptocurrency course. This course is taught by UNIC faculty and @punk6529 – a deeply influential thinker on NFTs and the metaverse and one of the largest NFT collectors in the world – along with an incredible array of guest panelists and lecturers. https://www.unic.ac.cy/openmetaverse/mooc-nfts-metaverse/

SKILLS/KNOWLEDGE Marketing Management Market Research Go-to-Market Strategy Product Marketing Pricing Strategies Competitive Intelligence Competitive Analysis Consumer Behaviour OKR for PMM Product Naming Positioning Strategy Sales Enablement Backlog Priorization

This class is for anyone interested in modern marketing techniques. Since moving to New York in 2008 I’ve held Creative Director titles at Anomaly, Saatchi and Chief Creative Innovation Officer at JWT New York. I recently won a Gold Lion for Mobile at Cannes. I’ve taught advertising courses at Miami Ad School and Watford College in the UK, and also established Dare School - a creative trainee program for the agency. You’ll leave this class with an understanding of how to create a lot of buzz and engagement with $0. I’ll guide you through a hands-on project of doing just that. You’ll be tasked with answering a client’s creative brief: come up with a marketing idea to make ping pong the coolest sport in the world. Use any modern tactic - video, technology, social media, PR, mobile etc. - to bring your idea to life. Think about what Nike+ did for runners - that’s what we’ll figure out how to do... for table tennis.

Growth Hacking: Lean Marketing for Startups A growth hacker is a rare combination: someone with the right marketing and technical skills who can come up with clever marketing hacks and also track their results. Course by Mattan Griffel & Conrad Wadowski

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Skills: Communication

5 year high education degree