Peggy Chevalier

➢ Manage EMEA Commercial & Technical partnerships between Criteo DSP and EMEA key SSPs ➢ Collaborate with partners to develop innovative solutions & optimize integration to sustain revenue growth: – Negotiate onboarding and ramp up of new RTB platforms including contract terms – Pitch and implement new features & commercial deals with existing partners – Work with Criteo and Partner Product teams to identify and prioritize product improvements – Analyze and track key metrics to detect trends, opportunities and troubleshoot issues

➢ Worked as the main point of contact regarding RTB support for EMEA, APAC and Americas local BD Teams ➢ Collaborated closely with BI, Product, Central Sales and Technical Support teams ➢ Analyzed and monitored the performance of the Criteo buy on RTB platforms Accomplishments ➢ Supported Criteo global RTB expansion across 70+ markets in EMEA, APAC and Americas ➢ Conducted many trainings for new starters and local Business Development teams ➢ Centralized PMP Processes, Tracking & Analysing and Delivered PMP Strategy to Senior Management ➢ Conceptualized & delivered a new ticketing tool customized to RTB needs dedicated to BD teams

➢ Responsible to develop data-driven sales recommendations to Canadian advertisers across various industries in developing their online advertising strategy for the French Canadian market ➢ Quantify high impact opportunities with clear traffic, performance and budget recommendations and pitch to Canadian advertisers ➢ Develop client presentations including account reviews and analysis tailored to the verticals and clients and attend client meetings to support my findings ➢ Collaborate with the agency team to educate and train clients and agencies on how to architect and optimize French Canadian AdWords campaigns. ➢ Oversee the work of 2 Account Optimizers to help identify and implement recommendations. ➢ Analysis of the French Canadian digital landscape and marketing research in order to identify Quebecois online behavioural trends ➢ Work processes definition in order to plan project management and the workflow within my team ➢ Financial Analysis of the French Canadian Revenue – Collaboration with the MTV Sales & Finance team Accomplishements ➢ Speaker at different sales and marketing events including Google Engage Montreal, Advanced Adwords training Sessions – 200 participants ➢ Gold Award received for a keyword categorization analysis carried out within the Canadian financial sector ➢ Creation of a model about Canadian advertisers across all verticals and their online involvement in Quebec (spending, visibility…) & definition of a sales strategy

➢ Manage a customer portfolio within the retail industry and maximize its revenue ➢ Business development through consult with advertisers in shaping their online marketing strategy ➢ Carry out online account optimization (ROI increase, better visibility/Branding) ➢ Set up innovative communication strategies on different Media (Youtube, Mobile, etc…) ➢ Carry out regular calls for strategic actions and planning and face-to-face meetings with my customers ➢ Provide customer training and orientation on Google products such as AdWords Editor ➢ Strengthen my industry knowledge for selected sub-verticals, including Apparel, Flowers, Sporting, Goods, Gifts and Greetings. ➢ Worked on the creation of an educative Youtube channel, which aims at delivering regular videos with optimisations tips for advertisers (French and German Pilot) ➢ Event organization: 2 Google Academies – 200 attendees – Responsible for invitation, content, food, place, and I took part in the presentations. ➢ Specific market online seminar organization – 3 webinars carried out – 100 Attendees –Responsible for invitation, content, technical support and I took part in the presentations.