Perrine Bris

- Set up de campagnes publicitaires sur Meta Ads et Google Ads - Création et supervision de contenus pour maximiser l’engagement et le ROI - Collaboration et coordination avec les équipes créatives et opérationnelles pour la création de campagnes et de posts

-Arborescence focus SEO et UX - Analyse, correction et amélioration du parcours client ecommerce via A/B tests: personnalisation du parcours client (DY), filtres, floors, rage clicks - Stratégies digitales et développement de features pour améliorer l’UX et booster le taux de conversion : cross-sell, ranking, pré-commande, comparateur, compatibilité, catalogue digital, marketplace, NFTs - Pilotage des campagnes (opérations commerciales, lancement produits, pré commande…): * Planification stratégique : Élaboration du calendrier des campagnes et rétroplanning * Création et coordination des contenus: Brief et collaboration avec l'équipe communication pour développer des contenus engageants (photos, videos, landing page…) et promouvoir les campagnes sur divers touchpoints (réseaux sociaux, e-mails, presse…). * Supervision de la production: Gestion du respect des délais de la production (livraison des assets, du stock …), contrôle qualité des livrables, et validation finale avant publication. * Analyse de la performance: Suivi des campagnes via Google Analytics et Content Square, analyse des KPIs, et recommandations -Participation à la refonte du site ecommerce pour une expérience client optimisée: sélection des visuels, check et ajustement du contenu rédigé, feedback et recommandation de la UX - Stratégies omnicanales: Showrooming digital et catalogue digital Résultats - 17 pais duplicant la propal de l'arborescence - 35% online share

Development of 7 campaigns per month on average - Retroplanning: production deadlines setting up - Analysis of the offer and KPIs - Marketing briefs (models brief, shooting, crea) - E- merchandising - Negotiation and pricing - Coordination with different internal departments to ensure the organisation and follow up of the -campaigns (webmasters, designers, copy …) - Using tools/strategies to maximize the sell out: cross-sell, ranking, remerch, ideal campaigns… - Post-sale analysis - Key user of the convergence : collaboration and feedbacks with the developers and technical teams to develop new operational and analysis software - Training organisation of MIXPANEL (API Business analytics) Production of test campaigns to improve logistics (lead time) => Results of cashmere campaigns: + 52% turnover, +1 million euros

Development and purchasing of the la collection Marketing/promotion: order of the samples to promote the new products Analysis of sales/stock and restocking to maximize the sales Suppliers relationships: collection follow up, price-delivery time-payment conditions negotiations, contracts, capacity reservation, forecast, prospection (ISPO) Quality: Bureau Veritas and SGS contacts=> formation (REACH), test, inspection => Result of the collection developed: +40% turnover, +2 million euros versus LY

Responsible of the e-reputation of the brand => 19 millions of likes on Facebook => 75 000 followers on Twitter Monitoring - Benchmarking - answers of the posts/tweets - analyse - reporting and feedback of the Head Office - social buzz management

-Commercial: prospection of designers and sale of the project -Advertising: => Creation on Photoshop: flyers, posters and promotion canv => Marketing (network : facebook) and Street marketing schools, bars, mall... -Logistics: sale area assigned for each designer -Administration: authorization to organize the event in a public space

Responsible for a budget of 15 517 K euros and more than 200 pieces - Analysis of the international and national collection (each country) - Market and competitive analysis (for each country): shopping, price survey - Guidance and management of the budget - Creation and development of the collection structure - Product development for the international collection and specific products for each country - Quality validation and responsible for products fitting - Performance analysis and restocking - Planning and organizing of commercial operations - Suppliers prospecting: showroom Result of the collection developed: => +16% turnover (+1 400 K euros) and +10% in quantity (+34 300 pieces sold)

Responsible for a budget of 1,824 K euros and more than 200 pieces - Collection Development (short and long term) based on the collection analysis, trends, shopping - Sales analysis and restocking - Merchandising relationship: labels development and denim table management (quantities, restocking ...)

- Collection Development in short term (suppliers relationship): buying and negotiating and - Fabric sourcing

- Design of merchandising plans in analysing sales - Development of a display to promote a new range of products - Implementation of the new concept store: "Workshop Botanical Beauty" - Creation of a coaching book and leading trainings to executives to use the merchandising software

- Market researches (benchmarking, mapping, SWOT…) - Press relation