Philippe GRECO

CMO, Sales Director, CXO - B2B & B2B2C

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Customer CareSales StrategyMarketing StrategyCROLead GenerationBranding StrategyStrategy & ConsultingCoachingContent StrategyData Analysis

Languages

French (Native)English (Fluent)

About me

Intro

Business Development, Digital, Customer Experience, Innovation & Transformation • Strategy & organization: Develop sales / marketing organizations, merger and transformation • Market Analysis & Growth: Assess markets, drive growth initiatives • Innovation: Turn ideas into concrete product & service offering • Strategic Leadership: Lead, shape, engage and mentor for global growth & transformation • Team Player: Animation of transversal, cross silos' networks (customers, Agencies, Partners...)

Links

Work experience

General Manager - strategy, marketing & Sales

DutyAdvisor

Jan 2025 - Present

1 year 10 months

Remote

DutyAdvisor réinvente la gestion des relations entre les intermédiaires d'assurance et les assurés

Strategic & International marketing, Distribution - Strategic Marketing course Coordinator

HEC Paris

Oct 2010 - Present

16 years 1 month

Paris, France

Strategic Marketing, International Marketing, Retail Management

Chief Marketing Officer

INTELCIA

Sep 2022 - Jan 2025

2 years 5 months

Paris, France

Global player in outsourcing, Intelcia has been accompanying its customers for more than 20 years in the outsourcing of their operations, by combining talents, technologies and processes to offer a tailor-made service and competences to international standards. In order to allow its customers to concentrate on their stakes and core business, Intelcia proposes a global offer On shore, Near shore and Offshore around 4 poles of solutions: Multichannel CX solutions, Business Processes, IT Solutions and Innovative & Consulting Solutions. Present in Europe, Africa and America, through 17 countries, the group currently has more 40,000 employees spread over 85 sites. The turnover at the end of 2023 is above 800 million euros.

Member Of The Board Of Advisors

Carnet de Retraite

Sep 2020 - Jun 2024

3 years 10 months

Paris, France

A B2C and B2B2C solution to improve all your retirement income, whatever your age https://www.carnet-retraite.fr/

Director - Strategy, Marketing & Sales Practice

Keyrus Management

Nov 2021 - Jan 2023

1 year 3 months

92300 Levallois-Perret, France

MANAGEMENT & TRANSFORMATION Faced with the growing complexity of organizations and their transformation challenges, enterprises need to think ahead and act with ever greater speed. Keyrus Management meets the needs of its clients by developing their agility and accelerating their use of digital, two drivers of performance that are now essential for all business functions and sectors of activity.

Chief Revenue Officer

EGGERS Conseil

Nov 2019 - Nov 2021

2 years 1 month

92150 Suresnes, France

EGGERS Conseil provides strategic and operational advice to major players in the distribution, service and financial sectors. We work with your teams around the world to ensure the success of your most ambitious projects. With our expertise and our mastery of innovative methodologies, we support companies in their projects of organization and innovation. We serve in particular large French groups wishing to protect their value chain in an environment impacted by the digital revolution More about us : www.eggers-conseil.com

Deputy Managing Director Business Development

BVA

Dec 2016 - Jun 2019

2 years 7 months

92100 Boulogne-Billancourt, France

Designed & implemented a business development function and championed proactive sales o Significant turnover increase in 2018 o Activated a network of BVA business developers (cross-selling, extension of client offering, large tenders process creation, CRM) o Business Development Head at group level to foster the integration of international acquisitions

Cofounder and General Manager of a Consulting company

Groupe Concomitance

Jan 2002 - Dec 2016

15 years

Paris, France

Consulting dedicated to improve the Marketing & Sales performance Examples of projects: • Hospitality worldwide leader (more than 700 p., € 2.5 B): transformation of global B2B sales to increase client & prospect coverage and the integration of newly acquired hotel chain sales • Growth strategy definition and deployment over a 3-year period to increase the sales of the US defibrillator leader from € 140 M to € 300 M in Europe • Digital transformation of a retail network in the home improvement industry including a B2B crowdfunding of 400k€ for the (1000+ independent merchants, turnover € 5 B) • Global optimization of the Services Offering portfolio of a world leader automotive group and engagement of all regions & countries to increase profits from € 100 M to € 200 M

Sales, Marketing & Digital transformation executive positions

B2B and B2C leading Companies

Jan 2001 - Dec 2001

1 year

in France and in Europe

• Chief Digital Officer – Galeries Lafayette – € 50M turnover generation after year 1, creation of an internal start up to serve the store network. • Director of Marketing – Western Europe IBM Global Services – Merger of 12 marketing teams in 6 months. Brand awareness creation thanks to € 20M advertising budget • Director of Marketing and Direct Sales – Thomas Cook (ex Havas Voyages) – € 12M additional sales with an e-commerce site and the launch of a national contact center (30 people), supporting the network of 500 stores


Education

CentraleSupélec

DEA, Industrial Engineering, major Strategy

ESPCI Paris - PSL

Chemical Engineer

HEC Paris

Portfolio

DutyAdvisor | Building the Go-to-Market Strategy of a B2B SaaS Business

BVA Group | Turning Around Commercial Performance and Restoring Growth

Intelcia - Group CMO

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