Philippe Halaburda

• Built and led brand identity, visual systems, and campaign creative for 35+ clients across healthcare, biotech, fashion, luxury, CPG, and editorial. Partnered directly with founders, CMOs, and marketing leaders to deliver measurable creative impact. • Built modular brand systems across print, digital, and environmental channels, increasing engagement and CTRs by 50% • Delivered brand identities and end-to-end campaigns achieving 3.4× ROAS and reducing customer acquisition cost by 20% • Implemented QA and Digital Asset Management practices, reducing time-to-approval by 30% • Maintained 4.9/5 client satisfaction rating across all engagements, delivering on time and on budget

Led full 360° rebrand and ongoing campaign creative for a national clinical diagnostics brand competing for physician adoption. • Elevated brand recognition by 50% through full rebrand across identity, HCP/patient messaging, web, and social • Directed HCP adoption campaigns, modular KVs, algorithm cards, collection guides, driving 29% increase in test orders and 1.6× detail-to-order ratio • Redesigned paid social with motion assets and sharper CTAs, boosting CTR by 58% • Managed $120K production budgets; negotiated 12% vendor savings and compressed install timelines by 20% • Reduced sales cycle by 22% (72 to 56 days) through MLR-approved eDetailers and objection-handling inserts

Built a full brand identity and investor narrative for a precision medicine startup entering the clinical market. • Secured $2.1M seed financing through redesigned investor narrative, brand identity, and pitch materials, driving 14 investor meetings • Delivered 5 new clinical partnerships in 6 months through credible brand system and scientific visual communications (+27% partner conversion) • Reduced ordering errors by 18% through MOA diagrams, algorithm trees, and specimen cards built for clinical workflows • Directed website redesign; significantly increased sessions and contact submissions within 6 weeks

Built the full brand identity from scratch for an early-stage precision medicine company preparing for its first funding round. • Designed logo, typographic system, color language, and brand guidelines built to hold up across investor decks, clinical materials, and future commercial contexts • Contributed to the visual narrative that supported the company's $2.1M seed financing round • Delivered a restrained, credible visual system designed to communicate scientific authority before the product was proven • Created brand documentation enabling internal teams and external agencies to execute consistently without ongoing creative direction

Led brand identity and editorial design for an Uber-branded print magazine distributed across Paris taxis and limousines — a premium content platform reaching thousands of riders daily. • Built the full editorial visual system from scratch: grid architecture, typographic hierarchy, modular layouts, and production standards enabling consistent, scalable issue development • Established brand guidelines and repeatable workflows that supported advertiser partnerships and accelerated production cycles across multiple issues • Integrated print and digital assets to support citywide rollout, ensuring visual coherence across distribution touchpoints • Delivered a premium, editorially driven brand experience that elevated Uber's perception in the Paris luxury mobility market

Led creative direction for 30+ medical and scientific events annually across international markets. • Developed cohesive brand systems, large-format print, and environmental graphics for high-profile scientific and corporate events • Managed cross-functional creative teams and vendor relationships across France and Europe • Built event visual identities from brief through production for pharmaceutical, biotech, and academic clients