Philippe Morin
Consultant en Transformation Digitale et e-Commerce
Salary / Daily rate
Paris, France
Mobility: Nice, Lyon, ...
Freelance
Can come onsite
Skills
Languages
About me
Intro
Digital commerce veteran with 25+ years of expertise across global markets. As founder of Ando factory, I specialize in guiding brands through e-commerce transformation, from strategy development to performance optimization. I deliver concrete results through hands-on implementation of omnichannel ecosystems, combining strategic vision with operational excellence to drive sustainable digital growth.
Work experience
Associé fondateur
Ando factory
Nov 2020 - Nov 2025
5 years 1 month
Paris, France
Ando factory a pour objet l'accompagnement conseil des marques et retailers sur leurs projets de création, migration, internalisation ou optimisation de plateformes e-Commerce : # Définition de la stratégie e-Commerce / Omnicanale # Détermination des moyens et solutions # Support sur l'implémentation # Pilotage de la performance
Executive Director
Labelium
Aug 2020 - Oct 2020
3 months
Paris, France
Founder
MS27 Digital Strategy
Oct 2017 - Jul 2020
2 years 10 months
Paris Area, France
MS27 aims at advising the brands and retailers in the definition of what, when and how they have to deliver, in order to meet their customer expectations in an ever changing Digital environment. Yet it is not only about designing a road-map but also about working with them on the operational execution.
Advisory Board
Tryndo
Apr 2016 - Jul 2020
4 years 4 months
Paris Area, France
Try&Do (www.tryndo.com) is the first monthly membership that gives you access to multiples studios across your city: Yoga, Pilates, Danse, Fitness, Martial Arts and more than 15 000 classes per MONTH with just one pass.
Digital Director
Repetto Paris
Sep 2016 - Oct 2017
1 year 2 months
Paris Area, France
European & US online sales P&L management. Worldwide digital strategy and coordination. E-retail, CRM & Omnichannel road-map and execution.
Ecommerce Director Europe
Lacoste
Jun 2013 - Oct 2016
3 years 5 months
Paris et périphérie
Client Advisory Board
Demandware, a Salesforce company
Feb 2014 - Mar 2016
2 years 2 months
The CAB is comprised of a hand-selected group of senior business executives from leading Ecommerce retailers on the Demandware platform. CAB members help shape the future direction of Demandware’s business strategy and product roadmap. Attended: Barcelona 2014, Roma 2015, Miami 2016
Director of Operations - www.melijoe.com
Melijoe.com
Jun 2012 - May 2013
1 year
Paris Area, France
Managing the international development, Marketing, IT systems, logistics and customer care issues. Melijoe.com is a leading e-tailer specialized in high end apparel designer brands for children and teenagers.
Head of OfferBox (Marketing, Product Development, Communication)
Aedgency
Aug 2009 - Oct 2011
2 years 3 months
Barcelona Area, Spain
Aedgency is a pan-European performance-based marketing company focused on driving conversions and leads. OfferBox was a shopping assistant offered as an application and a website, giving access to discounts and vouchers to more than 7 million users in France, Spain, Italy since 2010 and Brazil from 2011. Management of 12 persons (Marketing, Project Management, Merchandising, Content and Communication). Design and implementation of the Online strategy. From Nov. 2010, I also supervised Corporate Communication and PR activities at Aedgency level (organization of fairs, B2B Marketing materials)
Kering
Jul 2000 - Jul 2009
9 years 1 month
Leeds, UK
Head of eCommerce La Redoute UK
Nov 2005 - Jul 2009
3 years 9 months
Leeds, UK
Reporting to the General Manager, member of the Senior Managers board, I was responsible for the whole eCommerce activity from budget building and strategy design to implementation and management, for La Redoute (www.laredoute.co.uk) from Oct. 2005 and Vertbaudet (www.vertbaudet.co.uk) from November 2007. Design and implementation of the Web Commercial plan aiming at driving sales and increasing customer retention. Definition and management of the strategy for Online new customer acquisition through Search Engine Marketing, Affiliation, Display advertising. Management of a budget circa £2m. Definition of website enhancements, in relation with the IT teams In France, the UK and the US Design and facilitation of the Internal Training courses to educate the Redcats UK staff (90 people trained) in Web best practices within the group.
Internet Project Manager - Shopoon (Pure Shopping)
Feb 2005 - Dec 2005
11 months
Reporting to the Internet international VP, my mission was the development of an innovative concept of Shopping Comparison Engine, with a cross functional animation role. - Managing the build of a brand new website specialized in Apparel and Home decoration, able to compete with market leaders and proposing a new searching experience with enhanced search features. - Conducting pre-launch studies and decision making on branding, technical orientations, Search Engine Optimization (SEO) strategy.
eCommerce Manager Made in Sport
Jul 2000 - Jan 2005
4 years 7 months
Made In Sport was a sportswear retailer, operating through a chain of 24 stores, mail order and internet. Reporting to the Head of Marketing, I had the P&L responsibility of the Web business unit and the cross functional responsibility of back-end services for home shopping. - Managing a team of 5 people (3 in website management and 2 in fulfilment support). - Responsibility for the Turnover and the operating results. - Management of partnerships with top Sports organization. - Defining the web strategy, designing the web marketing plan, defining the assortment with the buyers, setting the targets, managing the online commercial investments and the emailing activity. - Managing the projects for IT developments required for the whole of the Home Shopping - Responsibility of the outsourced Logistics and Customer Services.
Consultant
Grecom
Aug 1999 - Jul 2000
1 year
Grecom was a consulting company, specialized in Communication and Organization, with a €1.8m turnover. Several missions within state companies and government bodies (EDF, France Telecom, Ville de Marseille), in the context of large IT projects. I helped delivering successfully massive projects impacting the organization.
Consultant
Eurogroup Consulting
Oct 1997 - Jul 1998
10 months
Consultant
Consultant
BPI Group
Aug 1996 - Jan 1997
6 months
Education
ESSEC Business School
Master
1993 - 1997
4 years 2 months
Lycée Ampere
Pre-graduate
1991 - 1993
2 years 2 months
Lycée ND des Minimes
Baccalauréat Scientifique (S)
1984 - 1991
7 years 2 months
Licenses & certifications
Test d'aptitude à travailler en Espagnol - Niveau C1
Issued: Nov 2023
Examen de certification Expérience sur mobile
Issued: Aug 2023
Certification Google Analytics
Issued: Aug 2023
Certtification Cloe Allemand B2+
Issued: Jun 2023
Web Accessibility Basics
Issued: Nov 2022
Google Ads Search Certification
Issued: Nov 2022
Certificate of Proficiency in English - Level C2, Grade A
Issued: Jun 2022
AgilePM® Foundation
Issued: Oct 2018
Design Thinking
Issued: May 2018
WSET Level 3
Issued: Oct 2017