Philippe Ruttens

The next era of B2B marketing belongs to those who blend the power of AI with a mature, experience-built human expertise & context. This is why, leveraging my 30 years of multi-domain expertise, I offer Boards, CMOs, Investors and Marketing teams THEMARKETAIR—to help C-suite and founders navigate, transform, and win, not just with tech, analytics & tools, but with the required business & stakeholders maturity to adapt & apply them for maximum ROI. Experience-Built. AI-Powered. Welcome to www.themarketair.com

Do you spend more than 5% of your B2B revenue on marketing? Can you prove a marketing ROI of 200-500% to your CEO? How about growing your marketing performance, team and budget by over 10% in 2026? Energy for your pipeline. Clarity for your board. Results for your team. I’m Philippe Ruttens—a C-level marketer with 30 years of experience helping boards and C-suites transform their marketing for today’s fast, uncertain, AI-powered world. My difference? I’ve lived your challenges from the inside: tight budgets, sky-high targets, unclear ROI, teams running out of steam. I work as your peer—bringing energy, speed, and clarity back to your marketing and growth. How I help: • Fast workshops to align teams and unlock GTM plans • Pragmatic CMO coaching and support—no fluff, real impact • Board-level advisory: audit, benchmark, and roadmap for quick wins • Speaking/energising your executive events Results you’ll see: • Pipeline and revenue growth • Reduced CAC and deal times • Real team engagement and alignment • Clear ROI and AI-driven insights—board-ready Let’s turn pressure into pipeline—fast. How about we go together on a journey into your ROI and boost your 2026 performance? I have worked with many CEO/CMO’s, companies and teams struggling like you to quantify the ROI of their Marketing & Sales efforts. Based on my 30 years’ B2B marketing experience helping international clients transform their marketing & sales operations, I developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies. Through a short audit and using templates, benchmarks and tools to focus on your 20-80, I coach B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance. The outcome? Growing your leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey.

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels. I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation. Key Facts - 25 years as B2B marketeer - 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini - 8 years as freelance senior consultant - 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing - 5 years in KM and market intelligence - 39 LinkedIn recommendations - 12 years work in London, Sydney and Glasgow - 10 years Antwerp-based (flexible commuting to London, Paris or NL) - 6 years MSc-level training in IT, Economics and International Marketing Sample Results - Led and transformed three marketing teams of 4+ people for the digital age - Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media - Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites - Trained & coached over 200 executives & employees over social branding & selling - Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing) - Developed marketing & sales Intranet for 400 sales managers - Created new marketing information products covering the smart card & consulting market for over 300 senior managers - Set up and managed EMEA Competitor Intelligence function for over 500 internal clients For more info and credentials, please visit www.ruttens.com

Recharge your B2B marketing batteries to expand your online footprint. Accelerate your lead generation & nurturing through quick wins and interim support. Human-to-Human (H2H) marketing, not just B2B. Focusing on your priority pain points and using a pragmatic mix of consulting advice, campaigns development and implementation through online, social, content and H2H marketing techniques, my passion is to accelerate B2B companies' growth and impact, from medium- to large-size, from short-term consulting missions to longer-term interim management. My 23-year experience in B2B and professional services marketing & communications at international level are combined with a healthy dose of enthusiasm and understanding of your business strategy. Outside work, my main hobbies are Crossfit, Paleo eating, cinema, foodie and travel experiences. Let's meet for a coffee, check out www.ruttens.com for a 1-min test of your B2B batteries too!