Philippe Saint-Marcel

Nearly 6 years supporting Pernod Ricard's transformation agenda across four major programmes AI-Powered Photo & Video Asset Creation Programme Led the operational setup and ramp-up of a dedicated AI-powered creative production unit generating photo and video assets across client campaigns. Defined team roles & responsibilities, established production workflows and quality standards, introduced a short-cycle iteration model to drive continuous productivity gains. Piloted improvement loops: assessing bottlenecks, testing adjustments, validating gains ; resulting in a measurable step-up in output capacity. Enabled bespoke, on-brand content at scale by combining AI generation capabilities with agency-grade creative standards Strategic Portfolio Management, Europe & LATAM Led a multi-market portfolio management programme. Built demand maps and consumption moment segmentation. Defined growth ambitions, distribution targets and A&P allocations by brand. Co-developed macro activation plans with brand directors across markets Digital Transformation of the Marketing Function Managed global rollout of a Marketing Mix Modelling tool across Germany, Japan and Canada — from data preparation to launch, insights, hypercare and handover. Redesigned the budget process to incorporate model outputs. Introduced golden rules for campaign execution across 11 touchpoints (TV, digital, OOH) Digital Transformation of the Sales Function Developed and deployed a weekly visit recommendation algorithm for sales reps via Salesforce (SFA) in Germany. Cross-entity project management across Data, UX/UI and IT workstreams. Led change management and agile field deployment. Other examples: Realized the investissement thesis on the European specialty ingredients market for an investment fund Studied the opportunity of the implementation of a Smartdata for a major logistic firm Drove a program on hospital digitalization for a group of clinics (50 clinics in scope)

Completed 10 consulting projects in finance, customer experience and supply chain for multinational companies Retail sector: - Designed customer journeys to-be and the associated roadmap: conceptualized all digital customer journeys for the mobile application and the website as well as the points of contact with the customer care (call center) and the sales representatives - Implemented a lean methodology to identify paths for performance improvement - Designed performance levers, conducted the tests and quantified the gains and created a business plan at national level - Defined the new sales operating model for the back office in order to improve customer satisfaction and the coverage rate : refined roles & responsibilities, designed new processes to implement a “once & done” philosophy and better manage workflows, determined the reallocation of the resources to answer new needs, prepared the migration of workers - Framing of an IT solution to improve stores performance on e-commerce Public sector: - Drove the strategic and prospective reflection to define the organization in 10 years as well as the frame of the future building (services organization and sizes, integration of new services, flow management integrating medical and managerial innovations…) using design thinking methodology - Reorganized the healthcare supply, the technological facilities and the accommodation capacities to save 10 million euros Banking sector: - CIB - Finance & Development, project management of Risk Data Aggregation and Reporting Program which answers Basel regulation - For the Group Risk Management unit, Design of Finance and Risk departments macro-roadmap Pharmaceutical sector: Review of finance processes - P2P, B2R, Q2C Internal project: improvement of the hit ratio on key deals

- Developed strategic options to maintain or increase the value of one of the largest German Acquiring companies (payment services) - Analyzed competitive positioning of the company in its competitive environment and review of the operating model in regard of the best practices - Defined go-to-market strategy in Asia with the CEO and the regional Director

- Took part in 5 Commercial Due Diligence projects for investment funds as well as for enterprises in various sectors: health, technology, fairs organization and food industry - Realized detailed market analysis (size, structure, key drivers) as well as competitive analysis - Identified targets for acquisition for a gelatin producer on three markets: North America, Europe, South East Asia

- Took part in the affiliation program Team in charge of the development of the partners network - Participated at the Search Engine Marketing strategy optimization by reviewing the ad campaigns on Google