Philippe Tyan

Head of Design at Paribus (Acquired by Capital one) • Led design activities on all Paribus products across several forms of media: Android, iOS native, desktop, mobile responsive web, email, ad campaigns, and partner communication • Patent inventor on all IP related to the Paribus Hotels product, and led the design of the complete UX • Worked closely with 3 different teams of designers to support the constant pace of brand innovation and rapid scaling period following Paribus’ acquisition by Capital One • Conceptualized and delivered creatives for TV segments on Good Morning America, NBC Nightly News, and articles on sites like The Verge and Product Hunt • Continuously A/B tested designs against outcomes, and worked closely with front-end developers to supervise implementation • Designed Google banners and Facebook ads, and spearheaded the design of multiple direct response (digital, print and TV) marketing campaigns

• Worked closely with the founders since company inception to create and design the core product and adapted to an extremely fast paced and growing startup environment • Created design guidelines for the brand experience and coherence across multiple channels, detailing Paribus’ visual identity • Conceptualized website, iOS/Android apps, user dashboard and all emails • Designed the startup’s original brand and set base guidelines for its identity • Acted as Paribus’ designer during a Y Combinator program in Silicon Valley, Aug 15 • Designed presentation for TechCrunch Disrupt NY, viewed worldwide