Pierre Basquin

– Founder of b.maid, the Product Marketing & AI consulting structure for SME – Self-employed consultant helping SMEs with their digital marketing and product strategies (both strategic and operational) in the age of AI. – Clients: – MON-MARCHE (Prosol group) : Top clients loyalty strategy definition – SUPERPRODUCTEUR : Definition & automation of the PRM/CRM approach for the B2B market (Cafés, Hotels & Restaurants), Product Marketing for the "new B2B SaaS platform," support for M&A strategy. Main clients: Accor, Sodexo www.superproducteur.com – ECOX : Structuring the digital relationship strategy: lifecycles (customer, product, business), PRM/CRM strategy, content mapping, KPIs & monitoring www.ecox.fr – Product Marketing sessions at Novapuls Nantes (Start-ups accelerator)

– Lead Marketing of cross-functional Product projects dedicated to UX & CX Retention and Satisfaction. – PRODUCT MARKETING MISSIONS : Research, Positioning, Messaging, Go-To-Market and Monitoring of new business levers to improve loyalty. OKR lead with Data, Sales Ops, Product, Marketing, Monetization – TheFork Manager (B2B SaaS solution for restaurants) : focus on « Early Churn » of restaurants & NPS B2B improvement – > optimize sales process: sales speech, offer management – > optimize onboarding of restaurants: process & content of the first months of collaboration – > highlight key dashboard metrics, key features & product ROI (ROI calculation, yield management options, billing comprehension...) – > enhance Go-To-Market: personalized CRM approach focused on "Value", highlight New Restaurants visibility on B2C product – RESULTS: Decrease of 40% of Early Churn of restaurants (from 14% to 9%) – TheFork Apps & Web (B2C Product) : improve full Customer Journey pre-post booking, with Product, Data, Marketing teams – > 1st to 2nd booking experience: product onboarding, discount & offer & reviews display, personalized restaurant recommendations – > positionning & messaging: revamp of loyalty & referral programs features, favorites feature – > optimization of pre-meal & post meal exerience – > monitoring of KPIs & actions plans – RESULTS: +18% of 30 days retention of 1st time users (from 11% to 13%), influence definition of the new product organization (creation of a new product team: Prepare & Care) – Research: Improve Customer Knowledge of TheFork Users & Restaurants on key topics (via surveys) collaborating with Brand, Data, Product, UX Research. – Positionning: Lead merchandising on Product : content & restaurant recommendations (Web / App, using Attraqt/ Crownpeak) – Go-To-Market : Warrant consistency of cross-channel marketing actions : Product, CRM, Loyalty, Paid media – Note : – UX: B2C user XP : B2C (final users) – CX: B2B customer XP : B2B (restaurants)

– Team for the Planet is a mission-driven company aiming to raise 1 billion euros to deploy 100 innovations fighting against climate change. – It is possible to become a shareholder with an investment starting from just one euro. – We are the last generation that can prevent a climate collapse. Let's act together! – If you want to know how to get involved, click here: https://www.team-planet.com/fr

– Strategic, commercial & operational account lead, team management (3 Account Managers, 6 Project Managers & UX, Design, Content, Social, IT experts). Projects follow-up: Fix price, times & materials, dedicated team, Waterfall / Scrum. – TAG Heuer : (1,8 M€ in 2016, 600 K€ in 2017). Full revamp of Tag Heuer digital ecosystem, www.tagheuer.com & its animation: Strategy – UX – Design - Content - IT CMS Drupal 8 (with Sapient India). Watches configurator. Digital in Store. – > RESULTS: Less than 5 min to sell the first personalized watch online after release – Suez: (800 K€ in 2017). Revamp of new unified digital strategy of Suez Group (corporate & Offer), www.suez.com & its animation: Strategy – UX – Design - Content – IT CMS Sitecore. Digital transformation & change management for Suez' Brand / Communication / IT departments. – > RESULTS: From 25 to 1 website – Lacoste: (300 K€ in 2017). Definition of Social Media strategy: graphic & editorial guidelines, design / production of content for Instagram, Facebook, Twitter. – > RESULTS: Production of the 1st post on Instagram with +1 million views (without paid) – Cartier : (600 K€ in 2017). IT platform deployment follow-up for 25 websites (inc. 12 e-commerce) www.cartier.com, technology Adobe (CMS AEM CQ5) with Sapient India (dedicated team of 12 people). – INPES Nutrition : (800 K€ M€ in 2016). Contribution to global communication strategy (Online / Offline), website animation of www.mangerbouger.fr, mobile app development, social media strategy.

– Supervision of the new business department for all RFP in France, in relationship with Razorfish network – Recruitment & management of 3 business developers (2 permanent contracts, 1 apprenticeship) – Re-definition of New Biz processes, set up of the innovation consulting offer, based on "Human Centered Design" – > RESULTS: winning key clients: Suez, Lacoste, Tag Heuer...

– Management of the New Business department with a Deputy General Manager. – Daily management of all pre-sales missions (see below). – Recruitment of 2 collaborators (permanent contract and internship). – Implementation and activation of the European New Business network of Nurun (Italy - Spain). – Participation in intern and extern communication and in the new positioning of Nurun. – RESULTS: – > RFP won : Blackberry, EDF Ma Maison Bleu Ciel, Ecosystèmes, Kea Partners, Cofély Endel, INPI, INPES (mangerbouger), EDF Corporate & Business, Axa, Unibail, Seaters, Besport. – > RFP won (participation): Adidas, L'Oréal Luxe, Société Générale, Salon World, La Fnac, L'Oréal Professionnel, Darty, Jones Lang Lassalle, Lacoste, Galeries Lafayette, Suez Environnement, BNP Paribas Tennis.

– Missions dedicated to the New Business development of the agency : agency referencing, qualification & business needs identification, written & oral presentation, negotiations – Coordination of cross-department teams of experts: strategy, UX, Design, Content, Performance, IT, budget, pricing, methodology. Brief, brainstorming, planning, animation of internal resources. – Develop client's global digital strategies: Brand, e-business, corporate, content, analytics, UX, social media, mediatisation, recruitment, mobile, CRM, IT. – RESULTS: – > RFP won: EDF Energies Nouvelles Reparties, Banque Populaire, EDF Agences en Ligne, Universal Mobile, Euromaster, BNP Paribas Real Estates, Asrazeneca, SNCF, Bouygues Telecom B&You, EDF Intranet, PSA Peugeot-Citroën, Château de Versailles, Kerastase, Legrand Group – > RFP won (participation): Sodexo, EDF, La Redoute, Mercure, Redcats, Georgia Pacific, Loewe, Yves Saint-Laurent Beauty, Régime Dukan

– Responsible for the acquisition and the management of the partnerships for the streaming platforms www.handballworldcup.tv and www.videosport.com. – Management of the promotion of the websites: creating and placing the advertising banners, writing and sending newsletters, creating presentations and creative briefings. Management of the contracts for these partnerships. – Management of the partnerships with Youtube, Dailymotion, My Video and Videosport: creation of channels, management of the promotion, and optimization of the visibility. Presence on Facebook. – Preparation of the commercialization of the football clubs' websites of SPORTFIVE: presentations and online advertising offers for partners. – Responsible for the preparation and the delivery of the videos of SPORTFIVE's football clubs for the partners. – Communications in English, German and French.

– Project manager for the online support of Renault's websites in Europe (13 countries). – Recommendations & project management for Club Med, l'Oréal Professionnel, Laboratoire Merck. – Creative briefings, Benchmarks and client recommendations & pitchs (Star Alliance, L'Oreal Professionnal). – Communications in English, German and French.

– French musical event tour in France & Germany, led by Jean-Claude Casadesus – Organization/logistic of the tour – Management of artists (100 young artists from 15 to 25 years old)

– Audit, optimization et updates of the website www.orange-business.com/en – Project Management and development of the website – Competitive analysis of the Enterprise Telephony Solutions – CMS managemnet