Pierre Binet

Photographer & social media consultant

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

PhotographyCommunity ManagementContent StrategyCopywritingMarketing StrategyBranding StrategyStrategy & ConsultingCommunication CampaignSocial Ads

Languages

English (Native)French (Native)German

About me

Intro

social media guy with a camera. ⚡️skills⚡️ - photography & content production: sport, event, travel, outdoor - social media strategy & creative recommendations - copywriting - brand content management - community management - social ads - audit, benchmark & reporting - b2c, b2b, corporate ✨clients ✨ 🎨: Adobe 🕹: Xbox, Bungie, Ubisoft 🏁: Peugeot, Citroën, Michelin, Pirelli 👕: Lacoste 🍽: Deliveroo, Ferrero, Thiriet ⚡️: ENGIE 📱: Samsung, Microsoft, Sony 🍾: Dom Pérignon, Henriot 💸: BPCE, CA

Links

Work experience

Photographer & social media consultant

FreelanceFreelance

Nov 2023 - Present

3 years

Paris, France

Agencies: heaven, Dentsu Creative, R2, CTZAR, GDB.tv Brands: Adobe, Audible, Lacoste, Motul, MACIF, Motorola, Clarins, Delta Airlines, Nirio

TikTok Project Manager

Lacoste

Mar 2024 - Aug 2024

6 months

Paris, France

- Content strategy in collaboration with Lacoste's social media teams - Design and creation of content with identified partners (in-house, producters, content creators) - Performance and trends monitoring

heaven

Sep 2010 - Mar 2024

13 years 7 months

Project Director - Adobe France

Sep 2023 - Mar 2024

7 months

- Social media and creative recommendations - Brand content management for B2C and B2B

Senior Social Media Consultant - Xbox France

Jul 2023 - Dec 2023

6 months

- Social media and creative recommendations - Brand content management & creative conversations - Engagement analysis & reporting

Head of Conversations

Mar 2021 - Dec 2023

2 years 10 months

- identifying impactful & relevant social media trends for our clients - managing agency's community managers

Senior Social Media Consultant - Lead Social Media for ENGIE

May 2019 - Sep 2023

4 years 5 months

Leading the social media team for ENGIE Corporate Communication. - Social media and creative recommendations - Team management: brand content manager & community manager - Engagement analysis & reporting - Brand content management

Senior Social Media Lead - Dom Pérignon

Feb 2020 - Jul 2023

3 years 6 months

Paris, France

Leading the social media team for Dom Pérignon. - Social media and creative recommendations - Team management: international community managers, creatives (AD, motion designer) - Engagement analysis & reporting

Senior Social Media Lead - Deliveroo France

Jul 2020 - Jun 2022

2 years

Leading the social media team for Deliveroo France. - Social media and creative recommendations - Copywriting (social media & newsletters) - Conversation Strategy - Team management: community managers, creatives (AD, motion designer) - Engagement analysis & reporting - Brand content management

Senior Social Media Lead - Gaming

Aug 2020 - Aug 2021

1 year 1 month

Leading the social media team for Bungie EMEA. - Social media and creative recommendations - Team management: 6 international social media managers, creatives (AD, motion designer, copywriter) - Engagement analysis & reporting - Brand content management Social Media activation launch for WatchDogs Legion - Ubisoft - Concept - Copywriting - Managing community management team

Senior Social Media Consultant - Lead Social Media for Samsung France

Jan 2018 - Sep 2020

2 years 9 months

Leading the social media team for Samsung France. - Social media and creative recommendations - Team management: community managers, creatives (AD, motion designer, copywriter) - Engagement analysis & reporting - Brand content management

Senior Social Media Consultant for Peugeot CEO & brand

Jan 2017 - Dec 2017

1 year

Paris Area, France

Social Media consulting for Peugeot brand CEO, Jean-Philippe Imparato. Recommendations & community management

Brand Content Manager & Social Media Consultant for Caisse d'Epargne

Jan 2015 - Dec 2017

3 years

Paris Area, France

Social Media recommendations for Caisse d'Epargne. Brand Content management Engagement analysis Crisis management

Social Media Consultant & e-Influence

Jan 2012 - Dec 2015

4 years

Paris Area, France

Social Media & e-Influence recommendations for clients and prospects, on Facebook, Twitter, Instagram, YouTube... Engagement Analysis and Strategic Planning for Samsung Mobile France : > Monthly reporting & benchmarks for Samsung Mobile (Facebook, Twitter, Google+, Instagram, YouTube) > Strategic Planning (best practices, opportunities, etc.) Community Management for Peugeot & Pirelli : > Managing a community of automobile bloggers and handling the relationship between them and the brand. (Events organization, News, ...)

Social Media Manager for Microsoft France

Jan 2011 - Feb 2012

1 year 2 months

Région de Paris, France

Working full-time on social media strategies and being closely in touch with each IMC of several Microsoft France's products such as: - Windows, - Windows Phone, - Internet Explorer, - Messenger, - Hotmail. > Enhancing the relationship between the brand and its clients through conversations with the right audience on social media (Facebook, Twitter, Youtube, etc.) > Digital strategies & recommendations > Facebook Insights analysis > Web project management > Managing the digital presence of heaven Agency (Facebook, Twitter, ...)

Social Media Manager assistant

Sep 2010 - Feb 2011

6 months

Région de Paris, France

Working on social media strategies for several accounts such as: - Microsoft France (Windows, Windows Phone, Internet Explorer, Messenger & Hotmail), - Samsung France, - Sony France, - Ferrero, - DCNS > Enhancing the relationship between the brand and its clients through conversations with the right audience on social media (Facebook, Twitter, Youtube, etc.) > Digital strategies & recommendations > Facebook Insights analysis > Web project management

Sales & Marketing for French speaking markets

Artisan Global Media

Mar 2009 - Sep 2009

7 months

Växjö, Sweden

Internship in the International Sales & Marketing department where I was in charge of the followings: - Sales&Marketing - Communication strategy and campaign - Public offers - SEO and Web campaigns (Google Adwords, AdSense, Analytics) - Customer care and CRM - Website management (Content, Update)

International Affairs Department

Crédit Agricole

Feb 2008 - Jul 2008

6 months

Région de Clermont-Ferrand, France

6 months internship: - Market shares studies - Technics of payment in international business - Statistics analysis and reporting

Communication assistant

MDC Int. GmbH (Germany)

Jan 2007 - Mar 2007

3 months

Région de Berlin, Allemagne

2 months internship in a global movie distributor company: - Promotion to festivals - Publicity events organization - Canvassing - Website management (Content, updates, etc)


Education

ISCOM

Master's degree, Brand & Innovation Management

2010 - 2011

2 years

Activities and societies: Communication, Webmarketing, Marketing

Université Blaise Pascal (Clermont-II) - Clermont-Ferrand

Master International competitive strategies for Companies (English&German), Business and International Marketing

2007 - 2009

3 years

Activities and societies: Marketing and Webmarketing, New technology strategies, International Business

Skills: Anglais

Liverpool John Moores University

Licence in Communication, Business and International Marketing

2006 - 2007

2 years

Erasmus Semester: Marketing, Modern Languages, Communication

Université Blaise Pascal (Clermont-II) - Clermont-Ferrand

Licence in Applied foreign languages (English & German), Applied foreign languages, communication, marketing

2004 - 2007

4 years

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