Pierre Blanchemaison

Time for the Planet is a mission-driven company that is raising money to invest in 100 innovations fighting climate change. https://www.time-planet.com/fr

Managing the data, website & social services Comex member

Lecturer for Master level ->Management of organizations ->Marketing budget

Lecturer for Bachelor & Master degree level : -> Introduction to Digital culture -> Digital Transformation in companies & society -> Digital Strategy -> Challenges of Metaverse

We accelerate digital for Life Science companies. Developing Maquetting's potential : - Managing digital production - Developing new offers : AI, consulting, analytics - Developing the communication platform: website, Linkedin, Welcome to the Jungle, events - Leading the ESG policy : Ecovadis certification, internal quality life at work - Structuring the HR process

Executive interim management Picard entrusted me with reorganizing their Digital Production activity After an audit, I created a Digital Factory with a team of 15 people. The team's role is to : 1. Develop and manage the ecommerce website (70mio€ sales) 2. Develop and manage the data ecosystem (80% of total sales done by cardholders) 3. Test & learn innovative project management and methodology for the company In a year time, we've delivered among other things : - a new loyalty program - a innovative branded payement card - a revamp of the ecommerce funnel The Digital Factory proved to be a successful way of working, gathering a product manager, an architect, PO's, UX, a scrum master, developers, data scientists and project managers. I then trained a team member to take the lead of the team.

Head of Digital at Nestlé Waters HQ, leading the digital transformation strategy. I’m working with our 52 brands across 41 countries to delight our consumers through mainly 3 workstreams : 1. Founder of a digital factory - web strategy - operation manager for all website production across all brands and countries - online analytics based recommandations - leading a passionate team of a global unique website solution for all Nestlé Waters websites - managing the P&L of the programme - managing brand expectations and needs - overseeing the developpement and maintenance 100 websites 2. Brand building with a data centric approach - onboarding 52 brands on consumer data brand building mindset - defining a data strategy for the group - aligning business needs with consumer data relevant tools 3. Search guidance - onboarding 41 markets on SEO - defining a keyword strategy for the category 4. Content - guidance on CGI, Mobile Hero Images, Brand content, econtent - set up of center of production 5. Social Media - best in class practices in editing, posting, curating for Facebook, Instagram, Youtube - managing a team for social listening on our key brands 6. Analytics - setting the tools and KPI s for digital marketing activation for the markets to leverage 7. Innovation - participating to digital based innovations

In a thriving agency environment : - Key account management - CRM strategies for banking, insurance, energy brands - Customer relationship project implementation and management for a leading bank - Leading a pluridisciplinary team (dataminer and marketing project assistant)

In a challenging environnement : - consulting missions - from 3 to 12 months - on strategic CRM marketing problematics - specific market research - 15 project management and analysis - high level datamining analysis to identify key growth leverage for retail, banking, TV and luxury brands Team work with dataminers and marketing project managers.

As an assistant Brand Manager at Dell, I worked on : - setting-up promotions - managing the products life-cycle - helping salesforce on bids & tenders - a weekly dashboard